Ralph Waldo Emerson Essay Example for Free

Ralph Waldo Emerson Essay Ralph Waldo Emerson was born into a pre-determined life. His father was a minister, so he was already set to become a minister. However, Emerson didn’t believe in organized religion. This was the reason that he became a transcendentalist and wrote his essay â€Å"Self Reliance†. In 1817, Emerson attended Harvard College where he first began to formulate his ideas that were portrayed in his most famous essay. In his essay, Emerson uses two main strategies to persuade his readers. These strategies were anecdotal stories and reasons supported by evidence. Throughout his essay, Emerson uses anecdotes as his main strategy for persuasion. For example, he tells an anecdote about when he was a child. When he was a child, he expressed his true beliefs to a close adult. When asked how he knows that his beliefs aren’t from the devil, Emerson responds by saying, â€Å"They do not seem to me to be such; but if I am the Devil’s child, I will live then from the Devil. † In this response he is saying even if his beliefs are from the Devil, it doesn’t matter. This is what he believes in and nothing can change that. This idea was Emerson’s main virtue that he lived by and wanted others to live by: trust thyself. Emerson’s anecdotes prove to be a very effective way to persuade his readers to believe in his ideas. The anecdotes in this essay are so effective because the reader is able to connect with him, and place themselves in his shoes. The anecdotes are also effective because they are a portal into Emerson’s life. Instead of just listing facts and statistics, Emerson chooses to tell stories about his life. This allows his readers to connect with him on a personal level and the readers develop a stronger emotional connection with Emerson. Another strategy that Emerson uses is reasons supported by evidence. This strategy is also effective because it gives the reader a reason why they should trust themselves, and then supports the reason with evidence to show why the reason is true. For example, he says that if people don’t trust themselves, then they will feel guilty and ashamed. This is the reason Emerson gives of why people need to trust themselves, and then he supports the reason with evidence by saying that it is a waste of time to want what thers want and â€Å"envy is ignorance; imitation is suicide†. He also says that to be truly happy, a man must accept himself for better and for worse. This evidence supports the reason that people should be happy with themselves the way they are. Emerson’s strategy of reasons supported by evidence is very effective because it gives the reader concrete evidence. The evidence supports the reason, and the reason supports the overall claim. The reasons and evidence are logical appeals which appeal to the reader’s good sense; this also makes the strategy effective. It is hard to argue when Emerson gives many concrete reasons to support his claim and then backs it up with even more evidence. Although Emerson’s essay â€Å"Self Reliance† has many good strategies and qualities, it also has some weaknesses. The essay is aimed at a small audience, educated white males. If he were to open the essay up to a broader audience, he would be able to spread his idea more effectively. For example if women were also targeted in the essay, then Emerson’s ideas would be spread to almost twice as many people. Another weakness in the essay is the overall claim. He says that people should trust themselves. This claim has no qualifiers; therefore Emerson is saying that people should trust themselves, always. This is not always true. Yet another weakness in the essay is that Emerson uses mostly anecdotal evidence. Although the anecdotes prove to be effective, the evidence inside of them is not all that concrete. The claims he makes in these anecdotes are not as strong as they could be if he had more of a variety of strategies to support his claims. Ralph Waldo Emerson’s essay â€Å"Self Reliance† tells its readers to trust themselves. He says that every heart vibrates to this iron string. Emerson uses many strategies in his essay; however the two main strategies are anecdotes and reasons supported by evidence. Both of these strategies prove to be very effective on the reader. The anecdotes allow the reader to connect with Emerson, and have strong emotional appeals on the reader. While the reasons supported by evidence apply the reader’s logic and give concrete examples that support his claim. â€Å"Self-Reliance† is a well written essay that persuades its readers to listen and trust themselves.

Mainstream Media In Malaysia

Mainstream Media In Malaysia The mainstream media in Malaysia has always been perceived as a key pillar of change for the most of the government policies. Nowadays, media play a role as helping to widespread information content, news coverage, ideas, opinions, and entertainment to gigantic audiences. According to the definition, media is defined as a channel that able to transfer messages to reach broad audiences in term of mass communication. Furthermore an array of media is available such as print media, broadcast media, Internet and etc. Print media is a medium by using printed materials to publish the information which is include newspaper, books, magazine, and broachers. In opposite, broadcast media is using electronic to send message that include devices of televisions, radio, CDs, and the other. Lastly, Internet also considered as one of the effective and latest technology that allows users to access to the web in anytime and anywhere you can. Internet contains emails, webpages, blogs, graphics, video download and social networking that could reach globally and nationally. As such government tends to use the variety of media to spread 1Malaysia concept around the globe and encourage Malaysia citizens to build a peaceful and harmony world. Advertisement is one of the effective ways in promoting, so government chooses to publish through the advertising that exert direct and indirect influence to increase the awareness of Malaysia citizen. Besides, they can also easily expose to the media content which is related to 1Malaysia concept in webpage, blogs, graphics and video as well. Government highlights the important of 1 Malaysia concept by repeating the advertising and audiences tend to remember the messages. The goal of 1 Malaysia concept is aim to achieve unity among different races, religions, beliefs and culture. At the same time, government needs media to approach to citizens and communicate towards the concept of 1 Malaysia. The Malaysia Government has putting much effort in promoting the concept by using mainstream media such as playing patriotic songs and Rukun Negara through television and radio. During Merdeka day, newspapers have also published wide range of topic about political and our multi racial country. Those publish materials not only helps to strengthen our national unity, the audiences also affected by the media after they saw the slogans in advertising. As a conclusion, government use mainstream media as a powerful tool to encourage the acceptance of the concept by the citizens of Malaysia. 1 Malaysia concept can be strengthens and generate desired outcome. Discussion Limited effect theory According to the Paradigm Shift, media were conceptualized as rarely have powerful and has direct influence towards the audiences. Media might have certain effect, but it is indirect influence as audiences always been affected by the people who surrounding them and opinion leaders. They can be influenced by variety factors such as individual interpretation, personal status, environment, education and etc. Besides, Lazarsfeld and Hovland also argued that effect of media towards audiences is limited and they disagree what implied in mass society theory. Lazarsfeld had developed a research study to measure the media influence and proof that media is powerless on shaping public opinion. And this theory is defined as Limited Effect Theory. It shows that there are minority of people were behaving vulnerable and tend to rely on mass media. Lazarsfeld and Hovland try to have better understanding towards media so they developed a media studies. They wish that media could be control well and use it in a proper way. But unfortunately, they realized that media were not as powerful as implied in mass society theory. Lazarsfeld believes in inductive approach which is start from empirical observation and develops a theory. From his research observation argued that if media is powerful, the propaganda is tend to reinforce and influences the voters candidate choice. And the results shows that majority of people are influences from others who surrounding them more than the media content. Thus, the gate keepers act as the opinion leaders that persuade and lead those opinion followers decision. They are the one who interpret the media information carefully and share their own view with the others. This also referred as two step flow. Based on this theory, opinion leaders own a characteristic such as active, aggressive, heavy media user and talkative which is usually tend to shape public opinion. In opposite, opinion followers are those who tend to follow. In conclusion, media is powerless in term on influence viewers opinion. For example, we are educated since we are young, so we are able to interpret the message from media and choose what to believe or not to believe. Media is lack powerful to convert viewers mind and beliefs as they got ability to analyze the media content, but not being vulnerable towards the manipulation of media and propaganda. Moreover, viewers also will base on their own different interpretation and influences to select whether to trust the media. Some of them might receive it differently, some of them might been influenced by their group membership as well. Opinion and views From my personal opinion, I am being neutral for the usage of mainstream media to promote 1 Malaysia concept. Media is able to effect audiences but with limited influences. The influence that occurs is indirectly which is based on individual differences. Government publishes about the important of unity among racial through television, radio, newspaper or Internet, but viewers can choose to receive the information or reject the messages. Promoting 1 Malaysia concept is not only relies on mainstream media to achieve the desired outcome; Malaysia government should have to consider individuals from different background, status, education and etc. Audiences have been educated since young, so they have held strong beliefs and certain mind set. Mass media is not so easily can change their attitude and behaviors in a short period of time. In fact, audiences are not vulnerable or just been force to receive the information from media. They can interpret and analyze, they will also get influenced through the interactive from the others as well. For example, they might receive the message from the 1 Malaysia advertising, but they are influenced by people who are surrounding them. Discussion 2 Diffusion of Innovation In another discussion, I will base on the diffusion of innovation theory which is explained how innovations are introduced and adopted by various communities. This theory was successfully developed by Everett M. Rogers and he extended the two step flow theory. There are 5 stages of info diffusion theory which is including innovators, early adopters, early majority, late majority and laggards. The adoption process usually begins from innovators. They are people who are knowledgeable; well- educated and tends to be aware about certain information from mass media. In this situation, when government use mainstream media to promote about 1 Malaysia concept. Innovators are more aware about the message and interprets based on their own knowledge. They expose to the media content, and understand about the functioning of 1 Malaysia concept. Moreover, they also gained education information towards the advertising such as Rukun Negara or patriotic songs; they will be behave more alert and remember the messages. Next, the innovation process will be adopted by a small group of people which is known as early adopters. They are the individual who are interested and try to seek for more details information after they saw the advertising. Most of the time, people tend to follow when the early adopters adapt to the innovation. In such, early adopters will take some necessary action after they exposed to the 1Malaysia advertising or media content. They will try to increase the unity among different races by giving commitment, organizing open house activity or be more aggressive to participate in patriotic events. Besides that, early majority is located in the third stage of process. At the same time they also referred as an opinion leaders. Early majority usually observe and refer to the innovators decision than only make the last decision. They own a characteristic such as active, aggressive, talkative, credibility and etc, so people tend to follow and believe the decision made by early majority when they share their views and opinions. Additionally, early majority always play a role as encourage and influence people in decision making. Based on the 1 Malaysia concept, early majority tend to persuade the opinion followers to believe and accept the the 1 Malaysia concept t that published by Malaysia government. They have the ability to motivate the others and successfully generate the desired objectivity of 1 Malaysia concept. For example, opinion leaders might encourage people to participate themselves in Malaysia patriotic events, and opinion followers will agree and follow his decision. During the fourth stage of innovation process, those opinion followers are tend to believe on the opinion leaders by giving full commitment. Opinion leaders will share their opinion, views, and past experiences to shape the public opinion. In this case, they are usually popular among the group, or an influential people. For example, opinion leaders convey the 1 Malaysia concept and sharing based on his own opinion. What he speck out is trustworthy and credibility, in such peoples are influenced by the opinion leaders and they will support and believe in his decision making. Lastly the end of the adoption process is the laggards. They also referred as the late majority. They can either be very traditional or more isolated in social system, as they not dare to take the risk and believe the information which is publish in mass media. Compare to the others, they usually take much longer time to adopt innovation and make changes. Based on the usage of mainstream media to promote the 1 Malaysia concepts, they might be the last group of people that try to move on and make changes. For example, they just try to expose and participate themselves in Malaysia patriotic events while the others already joined for many times. http://1malaysia.com.my/my/news_archive/government-to-adopt-moderation-approach-to-promote-global-peace-najib/ http://1malaysia.com.my/my/news_archive/najib-urges-media-to-help-promote-moderation/ http://transfomasimalaysia.blogspot.com/2011/03/1malaysia-concept-cannot-be.html http://www.thefreedictionary.com/print+media http://kifah-arifin.blogspot.com/2011/07/ways-to-strengthen-national-unity-among.html http://www.docstoc.com/docs/2216049/Limited-Effects-Theory-of-Mass-Communication http://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htm http://www.des.ucdavis.edu/faculty/Richerson/BooksOnline/He19-95.pdf http://www.rogerclarke.com/SOS/InnDiff.html. Media manipulation often involves government or corporate propaganda and spin. Sometimes organizations and governments can feed fake news or politically or ideologically slanted stories to broadcasters which depict them as quality news items and journalism. In this way, the media can truly serve as a catalyst for development, he added. patriotic spiri to more strongly emphasise national unity and efficient governance. It is a principle that intends to guide and build a united and progressive nation. The concept is aimed at inculcating the spirit of togetherness and a sense of belonging among Malaysians, regardless of race, religion and creed.

The Elections Essay -- essays research papers fc

Presidential elections have taken place every four years for more than two hundred years. This year is no exception. The forerunners in the 2000 elections are Governor George Bush (Republican) and Vice President Al Gore (Democrat). These candidates have strong and different views on many issues such as crime, abortion and energy. Crime is a major concern of all American citizens and has been addressed by the majority of candidates in past elections. Voter.com, a web site designed to keep voters informed on the candidates and their stand points on different issues, state that â€Å"Al Gore believes that there is no more fundamental responsibility than to make Americans safer and more secure†¦in there in their homes, on the sidewalks, and in their communities.† Gore also helped pass the â€Å"three strikes and you’re out† law. This law was designed to keep career criminals off the streets, expands the death penalty to drug lords, and about sixty additional ki nds of violent felons (Al Gore on Issue of Crime/Drugs.) George Bush’s view on crime is plain and simple, tough love. Bush firmly believes that criminals should suffer the consequences for their actions. The backbone of Bush’s view on crime is the death penalty. While Bush was in office more than 134 criminals were executed on Texas’ Death Row. Bush is quoted, â€Å" I support the death penalty because I Mace 2 believe†¦capital punishment is a deterrent against future violence and will save other innocent lives† (George Bush on Issue of Crime/Drugs.) Abortion is another important issue at the center stage of both candidates’ campaigns. Gore is pro-choice. He believes that women have the right to choose and plans on making abortion safe, legal, and rare. Kate Michelum, President of the National Abortion and Reproductive Rights Action League, has supported Gore. Michelum stated,† Vice President Gore and the Clinton Administration have alwa ys been dedicated to the principles embodied in Roe v. Wade.† Gore is also currently fighting for $4.5 million to fund additional security enhancements for clinics deemed at risk of violence (Al Gore on Issue of Abortion.) Bush is pro-life with the exceptions of rape, incest, and if the life of the mother is endangered. Bush believes that all children should be welcome to life and protected by law. Bush also supports parental notification standards, no use of taxpayer funds for abortions, ... ...so has the experience of being the Vice President, which is also going to help him out. Bush seems to be a big spender and I don't think I could trust his republican government with the money that I put out for taxes. With all of this in mind I guess everyone else and myself will see if my hypothesis is right when voting day comes. Bibliography Gore Seeks To Broaden Economy Pitch. Ed. Mike Glover. 21 October 2000 Presidency 2000: Albert â€Å"Al† Gore, Jr. Ed. Ron Gunzburger. 10 October 2000 Presidency 2000: George W. Bush Ed. Ron Gunzburger. 10 October 2000 Al Gore. 5 October 2000 Al Gore: The Road To The White House. 5 October 2000 George W. Bush: Biography. 18 September 2000 GeorgeBush.Com: Dick Chaney Biography. 18 September 2000 Nader Shows No Intention Of Easing Attacks On Gore. Ed. Dana Calvo. 21 October 2000 Gore’s Gun Problem. Ed. Karen Tumulty. 22 October 2000 Issues 2000 22 September 2000 Issues 2000 22 September 2000 Gore, Bush Seek Return To Campaign Themes, But International Policy dominates. Ed. Reuters 13 October 2000 Gore: Social Security Must Remain A Fundamental Gurantee Of Retirement Security. 10 October 2000 Al Gore: Joseph Leiberman Biography. 18 September 2000

The Bomb :: essays papers

The Bomb One of the most powerful and intriguing people for the 20th century is Mother Teresa. She is probably the world’s best-known humanitarian. She spent her life caring for the hungry, the naked, the homeless, the crippled, the blind and the lepers. She cared for all people who felt unwanted, unloved and uncared for in society. The purity of heart and of purpose was what made her able to focus every ounce of her energy on her simple and unserving purpose in life: to do, to made, to be something beautiful for God. Mother Teresa had a devoted Catholic family. It was their generosity and care for the poor and less fortunate that helped her decide what she wanted to do with her life. She received a calling from God â€Å"to serve him among the poorest of the poor† while she was riding on a train to recover from suspected tuberculosis. Mother Teresa opened houses for lepers, alcoholics, drug addicts, the homeless and destitute, mothers with unwanted pregnancies and for people with AIDS all over the world. She felt that abortion is the worst evil. Her life exemplifies the true meaning of Christianity. The event we chose to be the most powerful in the 20th century is the bombing of Hiroshima. The bomb was dropped on August 6, 1945. The bomb had lots of killing power because of its size. The A-bomb had lots of killing power. Many people were burnt by the heat rays emitted from the bomb. Anyone who was located within 1.2 km from the hypocenter of the explosion at the time it went off died within a few days because of the exposure to direct heat rays. Radiation from the bomb caused certain blood disorders. Survivors of the blast soon reported cases of leukemia. Incidents of lung and thyroid cancer increased during the 1960’s because of the radiation. In utero exposure caused microcephaly, a smaller than normal skull, and mental retardation. The bomb â€Å"killed† the city as well. Fire was set to the entire city and buildings were gutted by the fire. Because of this enormous amount of power, 140,000 people died. There was power in sheer size of the bomb. It weighed 9,000 pounds, over 4 tons. The diameter measured 28 inches. It was 120 inches long. This particular bomb had more power than 20,000 tons of TNT. It contained 2,000 times more power than the British bomb, â€Å"Grand Slam.

NIKEs Labour Troubles Essay -- Nike Sweatshops Outsourcing Labor Essa

NIKE's Labour Troubles Nike publicizes itself as one of the leading industries in corporate responsibility. However, they do not comply with several human rights obligations overseas in countries like Thailand, Pakistan, China, Vietnam and Indonesia. In these countries, production facilities called sweatshops have been running for almost 35 years employing workers as young as 13 years of age. The conditions of these factories are adverse to say the least and deprive workers of the moral human rights they should be entitled to. Sweatshops are unethical, immoral and demonstrate Nike’s ignorance towards their social responsibilities abroad. Within these facilities, workers endure stressfully long days under undesirable conditions, often with no breaks and very little pay. While this is going on overseas, sponsored athletes are being paid million dollar salaries here in North America. Although Nike’s reputation has been foiled through the tabloids regarding this issue, they have been making a sub stantial effort to â€Å"clean up† production messes in the East. Nike, as many other companies do, facilitates production in other countries to help grow sales in those particular regions. The main difference between Nike and some of the other companies is that other companies do not support the exploitation of labourers or human rights. Not to suggest that Nike promotes labour exploitation, but they are less strict about these rules than other companies in foreign markets. Impacts on health and safety are a major factor for employees in sweatshops. However, physical and sexual abuse is another serious concern of many of the sweatshop workers. Most of the sweatshops run by Nike contractors are factories located in relatively small spaces to save on real estate costs. They are often soiled with dirt and kept unheated to save on expenses. Broken glass and dangerous equipment is left on the floors causing potential dangers to any people scattered within the factory. Employees are subject to harassment and violent punishments if work is not being comp leted as thoroughly and efficiently as the contractors would like. Workers slave under unfavourable conditions for up to 14-hour days often with no breaks. These employees are paid less than $100 US and work on average over 250 hours per month. "Substandard wages keep factory workers in poverty and force them to work excessi... ... strongly suggest that awareness of sweatshop abuses is turning consumers away from Nike.† (International Nike Mobilization - www.haleokala.com). Nike has been under a great deal of pressure to correct the misdoings that have been done regarding production facilities in the East. As Nike is responsible for these plants, their reputation has been tainted with increasing public debate about ethical matters. While Nike still promotes itself as one of the industry leaders in corporate social responsibility, workers in Asia are still forced to work excessively long hours in substandard environments and are not paid enough to meet the basic needs for themselves or their families. They are faced to a life of poverty and are unfortunate subjects to harassment and violent threats if they make any attempt to form unions or tell journalists about labour abuses in their factories. Phil Knight’s speech regarding Nike’s steps to improving human rights in Asian countries was a step in the right direction for Nike, but it would have been much more effective had Nike fully followed through with these initiatives. Works Cited Campaign For Labour Rights â€Å"International Nike Mobilization†.

Marketing Communication McDonalds

McDonald's Corporation is the world's largest fast food chain, selling primarily hamburgers, chicken, french fries and carbonated drinks; and more recently salads, fruit and carrot sticks. The business was founded in 1940 with a restaurant opened by siblings Dick and Mac McDonald. It was their introduction of the â€Å"Speedee Service System† in 1948 that established the principles of the fast-food restaurant. However, the company today dates its â€Å"founding† to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955. He opened his first McDonald's in Des Plaines, Illinois in April 1955 (Wikipedia).McDonald’s is one of the world’s largest brand for a reason. They take marketing communications seriously. McDonald’s spends billions of dollars with outside advertising and promotional agencies to communicate to its customers. According to Allison Perlik (2005), McDonald’s relies highly on targeted advertising an d marketing communications and this is a central reason it is one of the world’s best-known brands. San Francisco-based researcher Interbrand ranked it 7th among the 100 most powerful brands in the world last year. It values the McDonald’s brand at $25 billion, up 1% (and up one notch in the ranking) from 2003 thanks to the chain’s sales rebound (Perlik, 2005).McDonald’s has had its deepest impact as a marketer has been through the variety of its messages to consumers. Larry Light’s (McDonald’s Global Marketing Officer) term for the company’s marketing strategy is â€Å"brand journalism† which means telling different stories to several demographic groups through a variety of media, while ensuring that all those communications reinforce a single brand image. For decades, McDonald’s has simultaneously addressed kids, teens,Marketing Communication McDonalds  adults, moms, parents, grandparents, African Americans, Latinos, Asians and others with marketing meant to connect the brand with people’s lives (Perlik, 2005).The most recent campaign the fastfood giant deployed is i'm lovin' it. According to Wikepedia, this is an international branding campaign by primarily aimed at people aged 15-24. It was created by Heye & Partner, a longtime McDonald's agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. It was the company's first global advertising campaign and was launched in Munich, Germany on September 2, 2003, under the German title ich liebe es.The English part of the campaign was launched on September 29, 2003 with the music of Tom Batoy and Franco Tortora (Mona Davis Music) and vocals by Justin Timberlake in which the slogan appears used in many of the introductory spots. The campaign is proving to be successful as it is being popularly used around the globe.Another strategy the company has been carrying out is â€Å"standardizatio n†. This means replicating its menu and look across the world. But the truth is that there always has been a restlessness at McDonald’s, leading it to explore variations in both menu and building style. It started in the 1960s when Ray Kroc began installing outdoor seating in new units, transforming what had been a drive-in concept to a restaurant.Indoor seating, drive-thru windows, play areas for kids and other modifications followed. Limited-menu kiosks under such names as McSnack Spot, McTreat Spot and McStop have been tested with varying success. In the last 15 years, changes in consumer eating habits and in the restaurant industry have led McDonald’s to test some radical departures from its standard design (Perlik, 2005).Marketing Communication McDonaldsThe span of McDonald’s target market is very wide. As mentioned above, McDonald’s reaches different age brackets through the use of â€Å"brand journalism†. For instance, they had a tagli ne â€Å"You need a Break†. This is intended for adults who are busy working and are looking for a happy time, and McDonald’s delivers that. There are a number of reasons why people love McDonald’s and why they have served millions of burgers to millions of people. It could be that people still want their food fast and instantly, without sacrificing the taste, and at the same time, having fun. For the kids, they love the characters and definitely, the happy meal. This toy inside a meal is one of the most successful promotional strategies of McDonald’s.Its competitors like Carl's Jr. and Burger King have directed advertising towards a different demographic – young teenage and college-age men – with trendy, often sexualised, imagery and messages that target men's supposed desire for large, meat-filled burgers and rich, satisfying food. In 2005, for example, Carl's Jr. debuted a controversial ad featuring a bikini-clad Paris Hilton writhing sen suously on an expensive Bentley luxury car while enjoying a large burger. The ad provoked outrage from a number of groups, but Carl's Jr. sales climbed impressively (Wikipedia).Others may try but no one beats McDonald’s in being able to serve both kids and adults. The company, unlike Carl’s Jr. and Burger King, need not choose which specific market to serve. However, the culture of healthy eating is becoming a threat to fast food chains, even our giant McDonald’s. All of a sudden the country has gone into ‘health’ overdrive. The government published a White Paper called  Ã¢â‚¬Å"Choosing Health†, that revealed their plans to invest money into better advertising campaigns promoting healthy eating in children. Unsurprisingly, Z-lists celebrities jumped on the band wagon and have either released a book or a workout video (Goldie, 2006). Goldie adds that as a result of this ongoing obesity debate, McDonald's and the fast-foodMarketing Communicati on McDonalds  industry as a whole saw itself on the receiving end of negative publicity and suffered major criticism for providing unhealthy food. 2004 was the first year McDonald's announced a loss in profits, coinciding with the release of the film documentary â€Å"Super Size Me† in July. The film follows the journey of Morgan Spurlock, who set out to discover the implications of eating nothing but Maccy D's for a whole month, following three rules: he could only eat what was available, no super-sizing unless offered, and he had to eat every item on the menu at least once.Although the healthy eating trend is posing a threat to McDonald’s, Ronald and his friends are here to stay. I believe that McDonald’s marketing communications spears through this trend and reaches the hearts and palettes of millions of kids and adults worldwide through their campaigns. McDonald’s successfully gives us a reason every now and then why we should go there and bring our kids with us. It is not only food that people love in McDonald’s but the culture, feeling, and happiness that it has seeded for the past 50 years in millions of kids and kids at heart.Bibliography:Perlik, A 2005, ‘Redefining McDonald's’, Rimag.com, viewed 12 December 2006, < http://www.rimag.com/archives/2005/03a/design.asp>.Perlik, A 2005, ‘McDonald's 50th: Marketing’, Rimag.com, viewed 12 December 2006, < http://www.rimag.com/archives/2005/03a/marketing.asp>.Goldie, C 2004, ‘McDonalds, healthy eating, and the Happy Meal of the future’, Public Sphere, 12 December 2006, .‘McDonalds’, Wikipedia, 12 December 2006, .‘Im lovin it’, Wikipedia, 12 December 2006,

Fast Food in Malaysia Essay

Restaurants have been around in some form for most of human civilization. But they usually catered to travelers. As far back as ancient Greece and Rome, inns and taverns generally served food to people who had a reason to be away from home. This trend continued until relatively recently. Although taverns and coffee houses were popular places to gather and share beverages in the 17th century, the idea of eating out for fun didn’t take off in Western society until the late 18th century. Although McDonald’s was the first restaurant to use the assembly-line system, some people think of White Castle as the first fast-food chain. White Castle was founded in 1921 in Wichita, Kansas. At the time, most people considered the burgers sold at fairs, circuses, lunch counters and carts to be low-quality. Many people thought hamburger came from slaughterhouse scraps and spoiled meat. White Castle’s founders decided to change the public’s perception of hamburgers. They built their restaurants so that customers could see the food being prepared. They painted the buildings white and even chose a name that suggested cleanliness. White Castle was most popular in the American East and Midwest, but its success helped give hamburger meat a better reputation nationwide. So, like cars, White Castle played an important part in the development of fast food. Image courtesy Brands of the World The McDonald brothers opened their redesigned restaurant in 1948, and several fast-food chains that exist today opened soon after. Burger King and Taco Bell got their start in the 1950s, and Wendy’s opened in 1969. Some chains, like Carl’s Jr. , KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after its debut. McDonald’s, which started it all, is now the world’s largest fast-food chain. According to the National Restaurant Association, American sales of fast food totaled $163. 5 billion in 2005 [ref]. The industry is growing globally as well. Total sales for McDonald’s grew 5. 6 percent in 2005, and the company now has 30,000 franchised stores in more than 120 countries [ref and ref]. However, McDonald’s – and fast food in general – does not always get a welcoming reception around the world. McDonald’s restaurants have been attacked in several countries, including the United States, China, Belgium, Holland, India, Russia, Sweden and the U. K. Protestors have accused McDonald’s and other chains of selling unhealthy food, marketing aggressively to children and undermining local values and culture.