Knowing your Audience Paper and Communication Release Essay

When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. One example of a company needing to know their audience was the Chilean copper mine in South America. On Thursday, August 5, 2010, A collapse of one of the shafts in the Chilean copper mine left 33 workers trapped approximately 300 meters underground. At once, rescue efforts began but just two days later another collapse in the mine halted the efforts of the rescue crews for many hours (Weik, 2010). In such a disastrous circumstance, the company would need to take great care in how the world found out about the disaster. If not done properly then the companies audience, the world, would view the company is a much worse light then if they had properly released the information. There are two ways in which the company would be releasing information. The first would be to the families of the workers and the second would be to the other employees and then to the press. The representatives chosen by the company to handle these releases will have to take great care in how it is done to keep the reputation of the company intact, while making sure that all information is truthful and accurate. This disaster affected many people. Not only did the collapse affect the 33 miners that were in the mine, it also affected the families of those workers. The families were in agony while they waited to hear if their loved ones would make it out alive. It is the mining companies responsibility to make sure the family member are aware of everything that is happening and what is being done to get their loved ones rescued out of the mines safely. This communication process is more important than anything being told to the other workers or the press. Not knowing your audience in this first step could prove disastrous overall for the company. Once the families have been informed it is important to let the fellow co-workers know what is happening. Many of the men trapped would have friends who also work for the company and they would want to know what is happening. By making sure the other employees know about what is happening, the company can try to keep them from saying too much to news reporters and it will help ease their minds. Once the employees have been notified, make it clear that all information to the press needs to come from the company. When something is said to an audience that was not properly prepared for that audience, it could have disastrous results. Through the press the company will next have to handle the communication on an international level. Because the mine company was global they were on the world stage. The company owned mines in many other parts of the world, not just in South America. In a situation like this one, rumors began to fly without much hesitation and although rumor control was important with the company, it is impossible to stop. Another aspect of communication that was not very publically known was the communication with the investors, owners and stockholders of the company. It is very important to keep this audience informed with what was going on because if information was withheld then it could potentially cause a panic. Once in panic mode, the investors could damage the company more by stopping funds, dumping assets and plunge the company into bankruptcy. Money is very important to investors and when they receive news about their investments, good or bad, it weighs heavily on how they will react. For the good of the company’s future, it was very important that they inform this group personally and not let them hear it from the news organizations covering the story. There are many different ways to deliver communications like the ones previously reviewed. When speaking to the family members of the workers it is best to do so face to face so they feel important about where they stand in this type of situation. Calling with the information on the phone would seem impersonal and would give the families thoughts that they are not as important. An example of this would be when monetary damages were to be paid to the families of the workers; many family members who were not known to the company came forward looking for money (Prengaman, 2010). Whenever a company needs to approach an audience it is vitally important that the company knows who the audience will be and that they tailor their communications to that audience. In the communication should be all the details that can possibly be put in and the company needs to be as truthful as possible. Waiting a long time before a communication is released could also damage the situation further. The best possible way to assure the communication is effective is to deliver it in the best format to the audience (Cheesebro, O’Connor, & Rios, 2010).

Youth Policy Kazakhstan

Introduction It is 8 o’clock in the morning. The alarm clock rings and everybody in the house wakes up. Kids get ready for school, adults go to work. Only Almas is not in a hurry, it has been six months since he graduated from university and cannot find a job that suits him. While studying at university everything seemed so easy: â€Å"Graduate, find a good job, become rich†. However, in reality, getting a job came out to be not as easy as he expected. Youth unemployment is one of the problems in the world nowadays.The percentage of unemployed young people in Kazakhstan is equal to 28. 6% (â€Å" †, 2006). This means that the big portion of youth cannot find proper jobs. It is a recognized fact that unemployment is one of the dynamics through which the social condition of a country can be defined. First of all, how can â€Å"youth† be defined? Youth is considered as either a phase of life or as a social category. The phase of life refers to youth being th e period between childhood and adulthood. In this report I will consider young people at the age of 20 to 24.Secondly, what is considered as â€Å"unemployment†? According to Investopedia (2012), unemployment is â€Å"when a person who is actively searching for employment is unable to find work†. According to the United Nations Economic Committee for Europe (UNECE, 2011), youth unemployment was one of the drivers of the worldwide financial crisis in 2008. Thus, a governmental youth policy is one of the main policy directions in which a lot of countries all over the world are trying to improve nowadays. The Republic of Kazakhstan is also in the list of these states.The attitude of the Kazakhstani government to young people is seen in the law â€Å"About governmental youth policy† ?581 from 7th of July 2004 (Kazahstanskaya Pravda, 2004). This law points out that youth are the future of the republic and this law is created to reduce the number of unemployed youth. According to the Agency of the Republic of Kazakhstan (2003) the percentage of youth of the overall population was equal to 29. 1% in 2003 (cited in: A Social Portrait of Young People in Today’s Kazakhstan, 2006).This means that the youth is a significant fraction of the country’s population. Nowadays, young people face difficulties in receiving health service, good education, employment housing and other social issues. By providing support to this portion of the population and paying more attention to the development of youth policy, the Kazakhstani government could give the country an opportunity to build the basis for the brighter future for Kazakhstan. The main research question of this report is: What factors are contributing to youth unemployment?I will be investigating the reason young people cannot find jobs; despite the fact that the government is making everything they can to reduce the number of unemployed young people. As I am graduating soon this issue has a direct connection to me, so I also want to find out what can I do to avoid this problem. In order to answer the key research question I will follow the three research objectives. Firstly, as I have written in the previous paragraphs young people have a huge influence on the economy of any country.That is why I will analyze the current economic, social and political situation in Kazakhstan. Secondly, I will estimate the effectiveness of youth policy of the government in Kazakhstan. Finally, I will consider the opinions of young people on the issue of youth unemployment. The research project will consist of a survey and interviews. Questionnaires will be distributed among the alumni students of universities as Kazakhstan Institute of Economics, Management and Strategic Research (KIMEP), University of International Business (UIB), Kazakh-British Technical University (KBTU) and others.The reason I’m choosing exactly Kazakh-British Technical University (KBTU) and others. The re ason I’m choosing exactly this kind of survey is that results are likely to be objective because of to the anonymity of the surveyed people. Moreover, through questionnaires I will be able to gather information from a significant amount of people in a short time. The surveys are planned to be held during the midterm break (October, 2012). The representatives of such governmental youth organizations such as KIMEP Students Association (KSA) and â€Å"Zhas Otan† Youth Political Party will be interviewed.I will interview them, as they know the problem from the inside: from the governmental point of view. Also, they are university graduates, so they can analyze the problem by combining the two different sides. Interviews are helpful, as during the interview I will be able to ask questions I’m interested in and find new information from the knowledge and experiences of the representatives. Interviews will also be held in October, 2012. The first paragraph of this repo rt gives information on the general background of research problem and also identifies the main research uestion. Moreover, introduction includes the short description of the research methods. It also consists of the work plan. The second section addresses the literature review, which is based on the information collected from academic articles of Google Scholar databases, EBSCOhost, magazines, Kazakhstani newspapers, different Internet resources, and books. The third chapter covers the data and methodology information. The next chapter focuses on the analysis of received data and its discussion. The last chapter is the conclusion. It summarizes the done work.The sources used and gathered are provided in the bibliography section. Each section is approximately from four to seven pages. References: Eshpanova D. D. & Nysanbaev A. N. (2006). A Social Portrait of Young People in Today’s Kazakhstan. Russian Education and Society, 48, 75-96. Retrieved from EBSCOhost Database  « ? ?  » 7 2004 #581 (Law of the Republic of Kazakhstan â€Å"about Governmental youth policy in the Republic of Kazakhstan† July 7, 2004, ?581).Kazahstanskaya Pravda, 158. (The problem of unemployment amoung young people). (2006). Zakon. Retrieved from http://www. zakon. kz/77840-obsuzhdeny-problemy-bezraboticy-sredi. html United Nations Economic Committee (2011). Men are more affected by rising youth unemployment in most UNECE countries. Retrieved 10, September, 2012, from: http://www. unece. org/statshome/news/newsyouth-uneployment-rate. html

Introduction to Business Essay Example | Topics and Well Written Essays - 250 words - 8

Introduction to Business - Essay Example The company will be in a worthy financial condition if the liquidity ratios are greater than one (Bragg, 2012). Debt ratios indicate proportions of a firm’s debt to its entire assets. This ratio shows how much the firm counts on debt in financing its assets. It gives users a rapid measure of the debt amounts in the balance sheets of the firm compared to the firm’s assets. Low debt ratios show conservative financing with borrowing opportunities in the future. Profitability ratios are used in measuring the ability of a firm in generating earnings that are relative to assets, equity and sales. These types of ratios are used in assessing the company’s ability in generating profits, cash flows and earnings relative to the invested money. Additionally, they show how efficiently the firm’s profitability is managed. Activity ratio shows how much a firm has invested in a specific asset, relative to the returns the assets are producing (Bragg, 2012). In conclusion, liquidity ratios are reflected to be the most vital ratios to the financial managers. The entitys ability in maintaining its short term debt paying abilities is essential for all financial statement users. Profitability ratios are important to the business accountants because they issue valuable information. They access the ability of a business in generating earnings as compared to the firm’s

Issues and Trends in World Politics - Redefining Security Essay

Issues and Trends in World Politics - Redefining Security - Essay Example In addition, legislators find it uncomplicated to agree on military answers to external legal issues than to agree on the utilization of different methods of persuasion that United States can employ. Moreover, this false picture makes countries to focus on military risks and to assume other different and probably extra perilous hazards than the military risks. Thus it lessens the general safety of the people. Also, the false picture created by explaining national security in military terms plays a role in the persistent militarization of global relationships. This enhances the world wide insecurity in the long term (Ullman, 1983, 129). First, Ulham highlights the trade off with liberty. During a disagreement there are two specified values, each significant to the development of human beings. At its plain state, this decision depicts itself as the extent to which countries may go so as to safeguard themselves against rivals that that they perceive as oppressive, toward embracing barri ers that are similar to totalitarian towards the United States citizens. It is an issue that is evident in the everyday existence, hauling and pulling between the constitution, intelligence agencies and the police. A second choice entails association with countries whose code of conduct is different from those of United States. It raises the question whether the United States administration should establish an association of significant military relationship with the Republic of South Africa, and face the danger of racial disagreements in the American cities, or the United States should continue treating the Republic of South Africa as a rival and probably establish national racial peace (Ullman, 1983, 131). This is a significant feature of a stable community. A third choice includes military against financial help to needy nations. This choice pose the question, should the policy of the United States aspire at assisting administrations in the third world against the military danger s they presume to be coming from the Soviet Union and its collaborators, or at assisting citizens from the developing countries have better self-sufficiency so as to probably create extra healthy communities with decreased birth rates, thus reducing the increasing pressure on worldwide resources? Lastly, numerous choices contrast domestic and global priorities. The foremost source of national securities in the near future will be struggle for resources and territory. According to Ullman, a large number of violent disagreements throughout history have been caused by the struggle for resources and territory. He asserts that the future will see an increase in conflicts because of territory. The preservation of the idea of national autonomy has made the invasion of nations noticeably defunct. Ullman argues that the struggle for resources will probably increase because of the high need for a number of significant products and supplies. Nevertheless, these future struggles are perceived t o incorporate territorial aspects, but these territories will either be sparsely occupied or be unpopulated. Most of these territories will entail numerous resources that may be exploited, for example, oil. Also, he argues that these conflicts over resources will frequently be in the form of military battles whose combat periods will be short, instead of those prolonged wars. These wars will also be between countries that are neighboring each other, for

Destiny After Brokenness Term Paper Example | Topics and Well Written Essays - 2000 words

Destiny After Brokenness - Term Paper Example   This may lead him to â€Å"break away† from his own reality; hence, his brokenness. It is hoped that whatever conclusions that may be made by the writer at the end may contribute to the enrichment of the body of knowledge currently proliferating on the subject. It would be useful for easy understanding to check out what could be the different connotations that have been attached to the word â€Å"destiny.† Indeed, there are many, given the depths that this word has assumed. Simmons (1) defines destiny as â€Å"that place to which a person is meant to be.† The American Heritage Dictionary is more explicit: â€Å"a predetermined course of events considered as something beyond human power and control.† In this sense, it gives an understanding of destiny as something that pertains to an ending that has been present from the beginning and which cannot be changed by any means. This belief is maintained by the scientific advocates of evolution or even the atheists who do not believe in a Supreme Being and who support the thesis that everything evolves. Although science has not proven the evolution of man and continues to figure out how the planetary system is kept in suspension, many still doubt the existence of a God (Lasiter). But any discussion of destiny can only be understood in a wider perspective when seen from the point of view of evolution or the origin of things, as aptly put by Lasiter in his online programming discourse on Man’s Ultimate Destiny. Lasiter looks at evolution as the determinant of the end-point of things, which idea presupposes that matter with no ability to make choices would follow the line that destiny is that which has been present from the beginning, whatever it is.   This thinking, however, takes a wider deviation when destiny is analyzed in relation to human beings who have the ability to make choices because of their free will.  

Criminal justice Essay Example | Topics and Well Written Essays - 500 words - 14

Criminal justice - Essay Example (socyberty.com/social-sciences 2011). Police presence in any situation, in most cases, is a crime prevention measure. While the police do fight crime, the media does not always depict the police in a realistic light. The police are shown as being in a position to sacrifice their lives to uphold and enforce the law; however, this label is real but an over-emphasized depiction. As police go through the day to day deed of fighting crime, the media does not report the ordinary times between events. (Dantzker, 2003). Events that occur without inflated incident will be less likely to be noted by the media due to lack of interest or drama involved on viewers. (socyberty.com/ 2011). Television plays an important role in the myths associated with police crime fighters. According to Dr. Podlas the overall pattern of television programs that viewers are exposed to cultivates a common perception of reality. (Podlas 2006). â€Å"The â€Å"reality† tends to mirror what viewers see on the TV screen.† He contends that people who watch a great deal of television will see the real world as a match to television. (Podlas 2006). The news media do, in fact, overdramatize crime. (C. Michael, 2009). Examples of over-dramatization are such things as racial and ethnic crimes. Television news stories about drugs show blacks 50 percent of the time and white 32 percent of the time. However, statistics show that only 15 percent of illegal drug users in the US are black and 70 percent are white. Newspapers also focus their attention to white crime victims even though most violent crimes are interracial. (C.Michael 2009). The media manipulates reports through misleading information or bias. They randomly select people to interview who support the reporter’s view. Also, vital information, such as history and background information, is purposely deleted from a crime story. (C.Michael, 2009).

Advice for claim for financial relief Essay Example | Topics and Well Written Essays - 1750 words

Advice for claim for financial relief - Essay Example In this context of transferring assets to other person, the shared property may include lands and buildings which can be considered as one of the most usual subjects of the order. However, in various cases it can also observed that the financial investments are further included within the transferring process1. Based on this context, the report intends to develop a financial claim which provides an equal distribution of properties including houses and investments of a married couple, Megan and Hugh. Therefore, the discussion of the report will focus towards developing the financial claim which will be incorporated necessary elements including law, property claiming act along with other major concerns. Case Overview According to the case, it can be observed that Megan and Hugh agreed to mutually separate from each other due to personal conflicts based on adultery issues. As noted by Megan, it can be observed that she wants divorce from Hugh on the grounds of adultery allegations, afte r discovering that Hugh has been engaged in an affair for a year with one of her friends. It has been since then that the duo had been conflicting upon sharing the property and other savings and investments including, land and houses and other assets. In this context, Megan wanted to be separated from Hugh and proceed to split the property with an equal distribution among both. In relation to sharing the properties, Hugh has however refused to share investments and pensions to Megan. Although Hugh has agreed to pay child maintenance charged allowing the children to stay with their mother, he has confirmed to be unwilling to pay the maintenance amount for Megan affirming that she should be working as she had already planned after the birth of their first child when resigning from her last job. Legal Concerns In the context of the policy constitute in the UK family law act, a person can make legal application to the Court for orders in order to mitigate issues concerning financial fac tors including division of property and assets, valuation of houses and buildings along with other investment, pension as well as maintenance related issues. From the perspective of the case of Megan and Hugh, the particular application can be identified to be associated with divorce proceedings which are generally considered as Ancillary Relief (AR) Proceedings2. In the context of divorce or property separation, assets owned by the spouses can be defined as the matrimonial assets which are separated in an effective way in order to signify a fair judgement for both the parties benefitting the duo equally. With this concern, the court can enforce an order if the spouses are observed to be unable to make any agreement for their AR Proceedings. The considerable factors that shall be undertaken by the court can be identified in terms of marriage duration, age of the spouses, financial resources of each individual along with their income levels and future probable obligations3. It is in this context that needs concerning the custody of any children is also referred as a considerable factor for the court to render judgement in the case of AR proceedings between the spouses4. Recommendations According to the legal guidelines of the UK family law, either wife or husband can legally apply for AR Proceedings which can be formed to commence divorce agreement among the duo. In general, a hearing process considering all types of claims and applications are to be followed by both the parties, at the same time by the court as well. With this regard, it becomes an important and preferable

Postmodernism Families Essay Example | Topics and Well Written Essays - 500 words

Postmodernism Families - Essay Example It is apparent that the everyday life in the postmodern family significantly changes with the increase of life tempo. Postmodern families thus try to stand afloat of democracy, pluralism, religious freedom and mobility. Families are also affected by increased access to entertainment and news. New postmodern families are provided with new world look meaning that postmodern age has created new beliefs and multiple realities. Nowadays families prefer to ignore the concept of absolute truth. (Hartman 1995) The author states that postmodern society is becoming more epistemological being able to relevance and validation in different ways. Actually it is mentioned that such moving from one type of relations to another will inevitably cause "a self in continuous alteration". (Hartman 1995)For example available technologies provide postmodern families with opportunities to be in different states of motion and mind. Hartman defines postmodern families as floating families suggesting that the boundaries are too porous and weak nowadays. (Hartman 1995) Power is an important attribute of the family and is considered traditional tool for decision-making process. Health care professionals state that oppressive, sexist and authoritarian families face serious problems. Families are also affected by increased access to entertainment and news. New postmodern families are provided with new world look meaning that postmodern age has created new beliefs and multiple realities. Nowadays families prefer to ignore the concept of absolute truth. (Hartman 1995) The author states that postmodern society is becoming more epistemological being able to relevance and validation in different ways.

Teacher Preperation Programs are Failing to Preapare General Education Essay

Teacher Preperation Programs are Failing to Preapare General Education Teachers for Students With Disabilities - Essay Example It is, therefore, very important that all general teachers get general training and additional skills on how to deal and handle cases of disabilities in their classrooms. This is because they are assured that sometimes they will have to encounter such students with disabilities either now or later in their career. Despite this, most colleges do not always provide general teachers with the necessary skills and developments to deal with students with disabilities. Most of the courses offered do not put much effort on the special needs students. Most college courses have insufficient coursework and requirements for proper preparation. Despite the fact that majority of colleges have adopted and developed basic courses on disabilities, there is a general belief that these courses are insufficient to provide knowledge to meet the needs of inclusive students (Kaya & Indiana University, Bloomington, 2008). The classes are just too basic and only introductory that in most cases do very little in providing the necessary knowledge to deal with inclusive students. Most of these coursework are also theoretical and do not provide any relevant life experience where teachers are required to have general knowledge on how to develop a one on one interaction technique with inclusive students. Most of the college curriculums do not also encourage the development and training of teachers. Most of college curriculums were developed before there was a need for inclusive students and therefore in most cases lack the necessary mechanisms of delivering to the students with special needs. It is important that all teachers be well trained on the various ways of communicating with students with different forms of disabilities. For example augmentative and alternative communication systems, communication boards and talking various colleges must install word processors (Sprankle & Wilmington University, 2009). These will

Teachers Speech Essay Example for Free

Teachers Speech Essay Mr. Chairman, Honorable Proprietor and Headmaster, Mr. Commissioner distinguished staff members, co-aspirants, fellow students, ladies and gentlemen, I greet you all It has been observed by me in recent times, that there are many problems, which arise day in day out. I do not wish to make this entire problem known, because they give me an ill-feeling when I mention them. Nevertheless, for the sake of my manifesto, I am going to give an instance of a situation as an example. Comfortably seated lady and gentlemen, Imagine yourself being a teacher, you have just given an exercise which you were marking, or you are busily compiling your examination results. As you continue your task, one boy runs up to you and says â€Å"Sir, this boy has hit me with a ball† The lad is expecting you to leave your work and go and administer justice to his said trouble maker. If you were to be that teacher,what will your reaction towards the issue be? I do not suppose you would leave your work to attend to that issue; such problems should be left into the hands of the prefects. One of such prefects who play a major role in the school is the boys’ prefect. This is the reason why I want to take up this responsibility demanding position. Ladies and gentlemen, the voting is in your hands and it is your own decision. I am appealing to you all to vote for ..as your boys’ prefect, so that when this school gets a change of a lifetime, with the blare of a trumpet, we can all say that something has happened out of the blues. Once again, listen to the cry of your humble servant , vying for the post of the high office of the senior prefect of this humble institution. Now to my dear juniors who have been in a state of melancholy for so long a time due to ill-treatments and injustice meted out to them

Strategies Undertaken By Coca Cola Marketing Essay

Strategies Undertaken By Coca Cola Marketing Essay This report involves a brief description of strategic and comparative advantage. It also involves different kinds of strategies under taken by Coca Cola Company that have led it to be one of worlds market leaders compared to other multi-national companies. The strategic and comparative bases of advantage discussed based. The item that shall be looked is coca cola marketing strategy that has been developed for years and based on situations. The marketing strategy shall involve advertising, market segmentation, Equity investment and Branding. Though these strategies seem to be common in other companies either local or international, Coca-Cola Company implements them in a special way. Consumer market fit: There is a third fit relationship that occurs, fit between consumer and market. This involves the needs and behaviors of consumers under certain market conditions such as specific price points. This relationship between consumer drives and market forces often has direct effect on brand choice. For example a brand might be considered as a good choice to fulfill a particular need or behavior at a particular price that the consumer is prepared to pay, while another brand might not be considered as a good choice for specific combination of need, behavior and price point. The company sets strategies so that it can outperform rivals and it can only do that by establishing a difference in delivering great value to customers or by creating comparable values at a lower cost or do both. Delivering greater value allows a company to charge a high average unit prices and efficiency results into lower average unit costs. All differences between companies in cost or price is derived from hundreds sets of activities required to create, produce, sell and deliver their products or services such as calling on customers, assembling final products and training employees (Porter, 1996) Comparative basis of advantage Deardorff, A. (2003, p. 6) defined Comparative Advantage as the relative cheapness of a good or service in a country that enables that country to export it. More precisely, a country has a comparative advantage in the good whose price in the absence of trade (autarky), relative to other goods in the same country, is lower than the relative price of that same good on world markets. Ricardian Model states that countries have comparative advantage in goods whose labor cost, relative to other goods in the same country, is lower than the relative labor cost of that good abroad. Therefore countries are said to have comparative advantage in a good if its labor requirements are relative to the labor requirement abroad. Ricardian model outlines two theoretical implications of Comparative Advantage and these are: firstly if countries are permitted to trade freely then they are undistorted markets and competitive, they will export the good or goods in which they have comparative advantage and import those in which they have comparative disadvantage, secondly under the same conditions, all countries will gain from trade, in the sense that those individuals who gain from trade within each country will gain enough that they could potentially fully compensate those individuals who lose, within the same country, and still remain better off than in autarky(Deardolff,2003). Business overview Coca-Cola is the largest manufacturer, distributor and marketer of concentrated syrup which is used for the production of non-alcoholic beverages. The company has a span of operations covering over 200 countries since its inception in 1886. It has an annual net income of 6.8 billion and employs the services of around 92,400 associates throughout its operations worldwide (Coca-Cola annual report, 2009). Advertising Advertising can be defined as as any paid form of non-personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor (Kotler et al, 2008 p.737). Advertising is a practical way of informing and persuasion as well as a means of stimulating response from a target audience. The response could be perceptual where the consumer develops, believes or views about the product or it could be behavioural where the consumer purchases the product or increases his purchases of the product in question (Kotler et al, 2008). Advertising is a process which gives information to the public about the product. It is persuasive, controlled, and identifiable as well as influences the target audience. The basic objective of advertising is to increase sales volume and profit. We shall look at several types of advertising which runs hand in hand with the advertising objectives. Informative advertising appears at the early stages of a particular product and is meant to develop the primary demand of the customers. Persuasive advertising is applicable at the competitive stage where a selective demand is built for a particular category of product (Kummer and Mittar, 2008). Comparison advertising is used to establish the superiority of a particular brand through the use of evaluation with one or more other brands in the product line. Reminder advertising is used to refresh the memory of the consumer regarding messages, ideas etc of a particular product. Reinforcement advertising is used to assure the current buyers that they made the right choice regarding their decision to buy the product. The advertising objective should not be arbitrary but should be developed after a thorough evaluation of the current market situation (Kummer and Mittar, 2008). Coca Cola advertising Advertising is a major element of the promotion mix. Personal selling, sales promotion, publicity and advertising are the four elements of the promotion mix. Advertising has been thought of as the best method of promotion because it stimulates sales, creates demand and reaches customer quickly and effectively (Kummer and Mittar, 2008). Coca-Cola has over the years consolidated its leadership position as the worlds most famous and largest beverage company with huge investments in advertising targeted at its existing and potential consumers worldwide. Coca-Cola works in partnership with leading advertising agencies and market research institutes the world over to develop effective advertising campaigns that conforms to current trends in information technology like the use of internet based mediums like face book and twitter to connect with technology loving target audience (Coca-Cola annual report, 2009). The successful advertising strategies used by Coca-Cola over the years in their operations shall be analysed.( Wieden and Kennedy,1996 ) an advertising agency that worked in partnership with Coca-Cola for the 1996 summer Olympics in Atlanta Georgia came up with four main advertising strategies designed for Coca-Cola for the summer games namely: a home based strategy, a fan based strategy, a global growth strategy and the Olympic torch relay. The home based strategy used by coke was primarily as a result of the fact that Atlanta is the main headquarters of Coca-Cola and so people in Atlanta would readily identify with the brand since they are well familiar with it. Coca-Cola launched several advertisements for the games which include installing 70 new billboards, several street-pole banners and signs in 9 Marta stations (the citys public transportation system). Coca-Cola created a theme park known as the Coca-Cola Olympic city with countless different coke advertisements including a 165 feet coke bottle in the canter of the park (Wieden and Kennedy, 1996). The companys signature colour red was the main colour seen throughout the Coca-Cola Olympic city. Coca-Cola deviated from the traditional practice of using athletes for advertising for the games to focus instead on a fan-based strategy where commercials, print advertisements and posters where used to demonstrate the difference made to the outcome of the games by the enthusiasm of the fans. Coca-Cola used the games as a global growth strategy used to target the worldwide audience tuned in for the games. Coca-Cola also used one of the most efficient strategies for gaining exposure in advertising history which is the sponsoring of the 1996 Atlanta Olympic torch relay (Wieden and Kennedy, 1996). The impact of Coca-colas advertisements during the Olympics was so immense that people dubbed the event the Coca-Cola Olympics. The event served as a means for the company to effectively advertise its brand to a worldwide audience. In 2003, Coca-Cola used the marketing platform tagged real to enhance the image of the brand through the use of television advertisements. This particular advertising strategy was specifically targeted for the teenagers and young adults with resounding success. In the same year, the tropical sprite remix television advertisements which was intended to increase and reconnect the sprite trademark was also targeted at the young, urban consumer base (Coca-Cola annual report, 2003). In 2006, the make every drop count advertising in the United States was purposely designed to create awareness among consumers on the health benefits of Coca-colas beverage portfolio in a response to growing concerns by consumers regardless of age on health concerns like calorie intake and obesity. The coke side of life campaign which was the first ever integrated marketing campaign for trademark Coca-Cola was intended to signify the unifying role of Coca-Cola in daily life and has performed better than previous Coca-Cola advertisements and was launched in almost 100 markets in 2006 with great success. The happiness factory television commercial is part of this global campaign (Coca-Cola annual report, 2006). In 2009, Coca-Cola commenced the design for advertisement strategies to be used for the 2010 Fifa world cup campaign which included colourful television advertisements for the soccer fiesta in South Africa in 2010 as a means of uniting Coca-colas exuberance with the worldwide love of soccer thereby utilizing the soccer fiesta as a veritable means of connecting with consumers worldwide who have immense passion for the love of football (Coca-Cola annual report, 2009). Coca-Cola develops its advertising campaigns based on a communications strategy that uses means to end research to gain greater insight of current and potential customers and other factors like product attributes, keeping specific marketing goals in mind, taking into account competitive advertising and positioning as well gaining attention and interest by connecting with real needs(Reynolds and Olsen,2008) Market segmentation Market segmentation has been described as essential to marketing(Sheth 1967).Market segmentation implies the division of large heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs(Kotler et al, 2008 .p.410) There is no single way to segment a market. A marketer apparently has to try different segmentation variables alone or in combination in order to come up with how best to view the market. Markets could be segmented into either business markets or consumer markets. Consumer markets entail those markets that deal on products and services that are used directly by the consumers whereas business markets have to do with transfer of products and services from one point to the other. Market segmentation could be based on the following major variables: demographic, psychographic, behavioural, geographic etc. Demographic segmentation entails segmenting the market based on age, gender, income and education. Psychographic segmentation is based on personality, lifestyle and motives of the population involved. Geographic entails segmenting the market on the basis of regions, city or country. Behavioural involves segmenting the market on benefits sought, product usage, price sensibility or situations (Kotler et al, 2008). Coca cola market segmentation Coca Cola Company has been conquering markets worldwide overtime, through its network of Bottlers, distributers and whole sellers, and later joint ventures. The market network has grown to include most of the world territories and this market has been divided into market segments. Coca-Cola the worlds most famous and leading beverage company has been shown in their operations to vary the sweetness level of their product, its size as well as effervescence on local conditions and preferences which implies that the company employs the use of behavioural and geographical variables in their market segmentation strategies the world over (Hart et al,2008). Coca-Cola Company has operating segments on continental basis involving Eurasia and Africa, Europe, Latin America, North America and the pacific areas. This strategy is clearly a geographical approach in terms of market segmentation by Coca-Cola which is influenced by the fact that these different geographical areas will have diverse preferences and wants (Coca-Cola annual report 2009). Coca-Cola market segmentation strategies regarding diverse consumers base starts with a process of understanding consumer trends within the multicultural marketplace and then developing depth and breath communications which is based on that knowledge. The Coca-Cola Company has a diversity business development team which serves the purpose of providing diverse consumers with the right beverage portfolio. In 2009, the diversity business development team worked closely with the multicultural marketing team to develop marketing strategies as well as integrating multicultural elements into general market programmes for greater reach (Coca-Cola annual report 2009). The diversity business development team during this period also identified significant opportunities in emerging markets including Asian and disabled consumers. The Asian consumers were subsequently integrated into the existing framework of communications. Coca- colas multicultural consumer marketing team develops and carries out relevant marketing plans targeted at multicultural consumers while working closely with brand and customer teams as well as the bottling system. Coca-Cola North America had their multicultural consumer marketing team refocused on African-American marketing as well as expanded its reach to Hispanic consumers (Coca-Cola annual report 2009). The company is now in the process of implementing a long term strategy targeted at consumer markets on the basis of ethnicity in the United States. Coca-Cola in North Americas operating segment reported in 2009 positive results in its works with its bottling partners to create price and package strategies that will ultimately strengthen their financial results, provide value for customers and provide consumers with choices that meet their needs. This strategy is apparently based on behavioural variables which puts price and preferences of the consumers into consideration Coca-Cola Company introduced the coke zero brand in response to consumer health concerns regarding excess calorie intake (Coca-Cola annual report 2009). The product did well in the market and in 2009, the company made sales on the product on an excess of 600 million cases globally. Currently there are over 800 low and no- calorie beverages in the Coca-Cola portfolio (Coca-Cola annual report 2009). In 2008, the company and foundation spent around 9million dollars to support active, healthy lifestyle programmes. These strategies by Coca-Cola are geared towards effective market segmentation of the target population on behavioural and psychographic basis putting into account the health choices and lifestyle of the consumers. In order for Coca-Cola to meet the diverse and ever changing beverage needs of its consumers worldwide, the company has intensified efforts to add more value for customers in its portfolio of beverages ranging from added benefits of vitamins and minerals to calorie reductions, new ingredients, sweeteners and taste depending on the preferences and wants of the consumers concerned (Coca-Cola annual report 2009). Coca-Cola also has another segmentation strategy which entails different strategies for developing and developed markets. The companys main strategy for the developed markets like the United States is to maximize value and profit which can be achieved by delivering more value to consumers so that they will continue their patronage of the companys products at a premium price. In this regard, Coca-Cola are growing the core beverages-trademark namely: coke, sprite, fanta, powerade and improving their benefits and value to the customers through adding vitamins and nutrients to reduced or no calorie options(Coca-Cola annual report 2009). In developing markets Coca-Cola devised a strategy of making the products affordable to the consumers; in Brazil the company offers consumers 26 package options for brand Coca-Cola at different brand points to meet the needs of an economically diverse consumer base (Coca-Cola annual report 2009). In 1963, the product tab was launched and was specifically targeted at the female consumers but subsequently the company in order to broaden its customer base by appealing to the men folk as well as the entire family had to introduce diet coke to achieve the above mentioned objectives. In 1983, Coca-Cola introduced the caffeine- free versions of Coca-Cola, diet coke and tab which were specifically targeted at health conscious consumers. Coca-Cola also introduced the minute maid soda which was positioned to attract a market segment that prefers fruit juice as well as health and nutrition conscious consumers (Mochmen and Maze,1998). The Coca-Cola Company today through its market segmentation strategies offers a diverse portfolio of products to identified market segments based on different consumer preferences for flavours, calories and caffeine content effectively which continues to add to their success story globally (Lamb et al, 2008). Equity investment Coca Cola Company has over time been making equity investment in selected bottling companies with the intention of maximising companys strength and efficiency in its systems, production, distribution, and marketing capabilities around the world. The level of investment generally depends on the bottlers capital structure and its available resources at the time of investment. Coca cola Company in some instances finds it necessary to acquire a controlling interest. Such controlling interest allows coca cola Company to compensate for limited local resources and enables it to focus on bottlers sales and marketing programs. Equity investment also assists in the development of bottlers business and information systems and the establishment of appropriate capital structures. One of examples of coca cola equity investment is that of Coca Cola Enterprise Inc. (C.C.E) In 2009, Coca Cola Companys ownership in Coca Cola Enterprise Inc.-bottling company, was 34%. Coca cola Enterprise Inc. is the worlds bottler company of trade mark beverages. The sales of concentrates, syrups, mineral waters, juices, sweeteners and finished products by coca cola Company to C.C.E were approximately 6.6 billion by the year end 2009. The Coca Cola Enterprise Inc. estimates its market beverage products to retailers which include a portion of 46 states of USA, Columbia district of USA, Virgin Islands, Caribbean islands, Canada, Great Britain, Continental France, Netherlands, Luxembourg, Belgium and Monaco. Therefore Coca Companys investment strategy in CCE was to take advantage of this vast market for it to sell concentrates, syrups and different coca cola product brands through C.C.E (Coca cola annual report,2009). Branding Coca cola has many kinds brands sold worldwide. In developing a company brand, coca cola conducts product and packaging research to establish brand positioning, develop precise consumer communication and solicit consumer feedback. The Coca-Cola brand development strategy emphasizes on price, preference, and persuasive penetration (Annual report, 2009) The Coca Cola Company main brand products are Coca cola classic, diet coke and coca cola zero whereas the main branding strategies at Coca Cola Company include but not limited to Joint brand strategy, brand diversification strategy, personal branding strategy, and packaging/redesigning strategy (Annual report, 2009) Joint brand strategy involves a situation in which two different brands are linked to form joint promotion, as a consequence one product may sell the other examples in early 1990s Bacardirum and Coke cola brand were jointly marketed together. Coca cola, the common known brand was used to market Barcadirum, the new product on the market. The benefits of this strategy is that if the first brand name gives a certain quality signal, then the second brand quality signal is believed to be as powerful as the first one, hence attracting more buyers. (Akshadf and Ruekert, 1994) Brand portfolio/diversification strategy: Coca Cola Company continues to diversify its portfolio and growing sales with new and acquired brands. The some of the diversified brands are vitamin-enhanced water energy brand, and its star water brand Glaceau. The powerade and Nestiea iced tea brand products, a joint venture of Coca Cola Company with Nestle. The importance of this strategy is that multiple brands allow the company to offset cokes gradual decline with newer, more appropriate brands while removing future potential rivals through acquisition. The strategy also allows coca cola to maintain relatively large market share irrespective of how market changes (VanAnken and Derick Daye, 2007) Personal branding strategy refers to a set of human characteristics as associated with a brand. Users view it as a key way to differentiate a brand in a product category as a central driver of consumer preference and usage that can be used to market a brand across cultures. In coca cola company personal traits associated with coca cola are Cooling, all-American, and real. These three personal traits differentiate coca cola from its competitors. Besides these traits, Coca Cola Company uses slogans, graphic designs, color schemes and trademarks. As a result of personal branding, different categories of people from different denomination find themselves attracted to the brand hence increasing its demand (Aaker, 1997). Packaging/redesigning strategy: Coca Cola Company keeps on redesigning its packaging and visual identity systems. One of examples is its newly identity visual system for its flagship brand introduced in 2008 and contour aluminum bottle initially commercialized in 2005. The nonalcoholic beverage in this new aluminum bottle attracted many buyers especially in 2005 Olympic Games in Beijing-China. (Butler, 2009) Packaging redesigning also continues making coca cola brand a new product in the face of consumers. The most crucial comparative advantage is that the company has over time built a network bottling partners, wholesalers and distributers spread over in many parts of world. These act as marketing agents of coca cola company products worldwide. Bottling partners pray two major roles, Firstly they act as consumers of the concentrates and syrup which they use in manufacture of coca cola products and later sell these products locally or in foreign market, secondary they act as marketer of company brands. (Annual report,2009) The Coca Cola Company has a unique network of bottling partners, distributers, wholesalers and joint ventures spread all over the world which act as channels through which the company promotes and markets its brands. Coca Cola as a result of operating in partnership or in cooperation with foreign companies, it enjoys economies of scale such as cheap labor, land and transport costs. Transport costs are reduced due to the fact its brands are brought closer to customers through a network of bottling partners, wholesalers and distributers. The coca cola companys leading brands with high level of acceptance, a worldwide network of bottlers and distributers of companys products, sophisticated marketing capabilities and talented group of dedicated associates are unique companys achievements overtime compared to other multi-national organizations. (3970 Words)

The Mood and Image in Poetry :: essays research papers

The Mood and Image in Poetry â€Å"This afternoon was the colour of water falling through sunlight; the trees glittered with the tumbling of leaves; The sidewalks shone like alleys of dropped maple leaves; And the houses ran along them laughing out of square; Open windows† (Lowell 185). This quote, taken out of Amy Lowell’s poem â€Å"September 1918,† illustrates the ability of the author to be very descriptive in order to give the reader an image of where she is and what is surrounding her. Through this poem she also give's the reader a sense of being there as well. Another author that resembles Lowell is Emily Dickinson. In Dickinson’s poem "I heard a Fly buzz-when I died" she says, â€Å"I heard a Fly buzz-when I died- The Stillness in the Room Was like the stillness in the Air- Between the Heaves of Storm† (Dickinson 1202). Like Lowell, Dickinson describes what she sees surrounding her, and by saying that she was dead in her poem she provides the reader the a bility to create a mental image of a person actually dead in a coffin. Also in her poem called â€Å"Because I could not Stop for Death† Dickinson says, â€Å"Because I could not stop for Death- He kindly stopped for me- The Carriage held just but Ourselves and Immortality† (Dickinson 1206). In Dickinson’s second poem, she describes how death is taking her in its carriage to immortality. Making the reader create a picture of death actually taking her to infinity. In her first poem the mood that Dickinson sets up is one of quietness and stillness because she says that the room was so quiet and serene that she actually heard a fly buzz by. And in her second poem the mood that Dickinson sets up is one of sadness. Both Lowell and Dickinson, provide their readers with poems, which are both descriptive, making the reader's feel involved in what they are reading. Also through their poems they set up a mood to make the reader's understand what it would be like to be in that specific place and time. In â€Å"September 1918† Lowell writes about how she felt during World War I. As she is walking through the park she describes collecting leaves as a keepsake for old memories which she wishes reminded her of good times, instead of the bad times that the war had brought. She says, â€Å"Someday there will be no war.

Legalization of Marijuana Essay -- social issues

Legalization of Marijuana Take A Closer Look Those who oppose legalizing marijuana tell us that legalizing it would be seriously detrimental. Are they looking at the facts? Or do they just believe the same myths that our parents created when they were trying to stop us from becoming drug addicts? Let&rsquos take a closer look at the facts. Violence surrounding drug dealing would be lessened by legalizing marijuana because small time drug dealers would essentially be forced out of business. Larger companies who could produce high quality marijuana at lower cost would prevail. Most people would buy from these companies because they would know the product was free of adulterants and would contain no poisons. Wars between dealers of marijuana would end, and the sale of marijuana could be monitored by government the same way as essentially any other legitimate business. Sellers would be made accountable and a culture of responsibility would be formed. Desperate acts of theft and violence associated with its distribution would disappear as the black market disappears. Additionally, marijuana abusers who are currently being forced to live a life of shame and secrecy could openly seek help. Dangerous drugs such as crack cocaine and LSD are consistently placed in the same category as marijuana. These drugs are admittedly dangerous, but research has never been able to identify a link between crime and marijuana. Countless Americans have been branded as criminals and thrown into prison for merely possessing or smoking marijuana. Truly violent criminals are often paroled early for sheer lack of prison space because users of marijuana occupy the space. Why not leave the rapists and murderers in prison and let marijuana users engage in a relatively mild form of personal stimulation? Marijuana is safe and effective for medical use. Studies have proven that it is effective in reducing nausea and vomiting and that it can stimulate the appetite. This could help cancer and AIDS patients who face emaciation. Marijuana reduces tremors, restores balance, stops muscle spasms, restores bladder control, and restores speech and eyesight for multiple sclerosis patients. It can even prevent epileptic seizures. It can also alleviate pain and sometimes stop the progression of glaucoma because it reduces intraocular pressure. Marijuana is relatively harmless. Re... ... the time of purchase (as well as any retailers in between). The companies making the cigarettes would also have to pay income taxes. As marijuana has many medical uses and is fairly expensive ($160 to $400 per ounce), pharmaceutical companies also stand to make a profit. Drug paraphernalia could be openly sold and profits could be made there as well. The court system would profit as well. Courts would not be burdened by all of the marijuana cases that come before it. The cost of imprisoning marijuana users is enormous. If they were not convicted to begin with, we wouldn&rsquot need a place to put them. The war on drugs is accomplishing as much by chasing marijuana users as a fire fighter would by trying to put out a forest fire with one fire truck. If it is fought back in one place, it pops up in another. Drug enforcement officials are wasting their time and money trying to fight marijuana use. If marijuana were legalized, the money could be better concentrated on keeping minors off drugs. Achievable objectives could be set for law enforcement. Illogical patterns of law enforcement could end and a more responsible approach to controlling marijuana could be developed.

Electronic Publishing: The future of the media industry? Essays

Electronic Publishing: The future of the media industry? It all depends on whom you talk to, because everyone has their opinion. Some people feel that this industry is a flash in the pan, but others feel quite differently. The Internet is expanding second by second and the information that is on this medium is astounding. Newspapers and magazines have jumped into a type of publishing called internet publishing, or electronic publishing, in which the Internet becomes the primary place to find information about the particular company. Organizations like Syracuse Online have used this type of publishing and grabbed a much different quality of audience than the print version of the Syracuse Post-Standard. Electronic publishing brings information to the user instantly, with minute-by-minute updates of news stories, sports scores and special events. Like no other form of media, electronic publishing uses new technology unique only to the Internet, in order to enhance the experience of the user online. Java applets and scripts, Macromedia Shockwa ve programs, RealAudio broadcasts, free e-mail newsletters, live video webcasts and interactive chat are some of the ways in which electronic publishers can translate basic text into exciting, moving media applications. Syracuse Online has taken advantage of these new media on the Internet and has changed the way in which Central New Yorkers view their web site. There are problems with change that skeptics of the Internet have. One problem is that information changes so quickly sometimes, that new information mounted on a web site five minutes ago, might not be read because something has just changed. So, in their opinion, why would you write an article or record a sound bite that won't be ... ...s made that even more possible. The issues that I have raised are just a handful of what is being talked about with regards to electronic publishing. Electronic publishing will continue to grow with the Internet. As more people discover the power of electronic publishing to reach out to people, the medium will grow exponentially. The future is very bright for the Internet and for electronic publishing. Only time will tell though. Works Cited Betz, Dean. Personal interview. 15 March 1999. Betz, Dean. "What's Hot at Syracuse Online." E-mail to H. Mansfield. 24 March 1999. Editor & Publisher Magazine Online. 6 April 1999. <http://www.mediainfo.com/> Mansfield, Howard. "Electronic Publishing." English 212 Senior seminar. University of Vermont, Burlington, VT. 30 March 1999. Syracuse Online. Syracuse, NY. 6 April 1999. <http://www.syracuse.com/>

GEs Talent Machine Solution Essay

?Question NO 1:While most companies have difficulty producing sufficient quality candidates for top management succession, how has GE been able to create a surplus? What philosophy policies and practices have made it a â€Å"CEO factor6y† as Fortune and Economist call it? Really producing sufficient quality top executives is very difficult task for companies, but if we see case of General Electric, it was producing managers not only for own, GE was producing these executives in enough quantity to meet the need of industry. The philosophy adopted by GE includes some techniques, policies and practiceswhich enable GE to fill vacant top positions. Following are these techniques that wehave analyzed in this case study. Continuous Improvement:Management development process of GE was very effective in which employees aredeveloped step by step. Every manager was continuously involved in diversified andinnovative task in which every employee is rotate in different departments which enablethe employees to be expert in almost every field. The company was providing on jobtraining to its employees through training programs conducted in university which wasestablished by GE. Self succession plan and session C was also good for improving and polishing talent. Focus Strategy:To fill the vacant top positions GE was focusing on internal source. For this GE wasconducting a lot of training programs for its employees because when these were trained by company, it was easy for company to adjust existing employees at top positions. Emerging Culture:Company is try not only to gain objectives but also to merge the new employees withthe existing culture followed at GE. New employees are encouraged to adopt the cultureof GE which was very helpful in transferring the culture and value from senior executivesto junior executives. Company Strategy:Company was considering the employees as the asset of the GE. Company was notonly focusing on business development but also on employees development. It wasspending 10% of its pre tax income on employees development. It was also givingtraining to employees in university established by GEMeritocracy:In GE employee’s performance was measured by quantitative and qualitatively andthe basis of this evaluation the employees were promoted. While concluding we analyze that actually GE’s policies and practices were so goodthat it was producing the surplus managers. Values, culture, training programs, and performance appraisal measures are factor that help GE in exposing and polishing thetalent of employees. Question No2:How generalizable are GE’s , management development policies and practices? Howtransferable across cultures? Across industries ? Aross companies ? Overall policies and practices are very good and fulfill the requirement and need of management development. These policies and practices are generalizable in every wherein world up to some extent not completely. Their extent of generazibility depends uponthe circumstances and situation and environment of geographical areas, laws andregulations of state because these factors vary from culture to culture. E. g. moral valuesand ethics followed in American culture are not followed in Pakistan so we cannot saythat policies adopted by HR department in American organizations fully implemented inHR department of Pakistani organizations. Transferability across Culture, Industries and Companies:Of course policies and practices are implemented in European culture but it seemsvery difficult to implement these policies in Asian culture because HR policies have todeal with human behavior and culture. Human behaviors are different in differentcountries in same situations. In GE employees are recruited which are fresh graduate. Then these employees were polished by GE by taking into account future requirements. Employees at GE have onlyand only experience in GE company but This situation may not happened in other organizations because they do not have such employees who are trained and developed by only one company because almost all organizations are involved in external hiring, so policies to develop employees cannot be implemented in those companies. How we transfer policies and practices to other culture, industries and companies. For transferring these policies it is necessary to change and create the circumstances andsituations according to that of GE. HR departments have to deal with factors like value,culture and behavior and these things are different from culture to culture, company tocompany.

Medicines and drugs Essay

A drug or medicine is a chemical that alters incoming sensory sensations, mood or emotions, or physiological state. Painkillers, hallucinogens and alcohols are examples of drugs and medicines that alter incoming sensory sensations. Prozac and alcohol alter mood or emotions Steroids, cigarettes and heart medicines alter physiological state, including consciousness, activity level or coordination. Drugs such as antiseptics, antibiotics and antivirals are infection fighters; hormones and vitamins affect body chemistry or metabolism; stimulants, depressants, analgesics and anesthetics affect the central nervous system and the brain. It is also important to understand that the human body has great natural healing processes; some drugs just increase the rate of natural healing. Also, there could be a placebo effect, it is when a pharmacologically inert substance that make seems to help because the person taking the substance was told that it would work. Placebo effect is examined by giving sugar pills to one group of tests patients, and real drugs to another group (when they are not aware of which they receive). B.1.2: Outline the stages involved in research, development and testing of new pharmaceutical products. This takes a very long time and costs a fortune, and is often controlled by the government. Before drugs are tested on humans, they must be testing on various animals (start with small animals and then go to bigger ones). The range of effective doses, the doses in which side-effects arise and the lethal doses have to be determined. There are 3 phases then; clinical trial; clinical evaluation (more in depth analysis); human studies with more evaluation, Very few drugs make it to the market, and the development would have cost a lot. Sometimes, things can still go wrong, like Thalidomide. It was given to pregnant women to treat morning sickness, but it cause deformities in babies! Now it is still used, but to treat skin sores. B.1.3. Describe the different methods of administering drugs * Oral: Very convenient. However, it might not be reliable as the rate of absorption depends on drug concentration, stomach content and pH value. As most is absorbed in the small intestines, so the drug must survive the gastric acid. Therefore it often lays in time release capsules. * Rectal: Good when drug cannot be taken orally due to vomiting or because the drug is pH sensitive. * Inhalation: Rapid, as there are loads of blood vessels in the lungs, and therefore a drug would have a reliable effect. Good for general anaesthesia, and asthma medicine. * Parental o Just below the skin; slower than for intravenous. Used often for dental injections o Into muscles; for large doses, or when immediate response is not needed (vaccines etc). o Intravenous; almost instantaneous, but cannot be undone when injected! Fatty lipids may bind some kinds of drugs, so the drugs won’t leave the body so fast The half life of a drug is the time for half the dose in the body to be eliminated. B.1.4. Discuss the terms lethal dosage (LD50), tolerance and side effects. LD50 is the lethal dose for 50% of the population; and it varies a lot from drug to drug. When one is tolerant, then one has to take a larger dose in order to feel the wanted effects. Some people after often use of a drug becomes dependant on it; physically (they must have it to be able to function physically) or psychologically (they must have it to feel right). Tolerance doesn’t necessarily mean that one gets used to the harmful effects. Sometimes it is hard to know the difference between main effect and side effect. A drug has many effects, and some patients benefit from a few of those effects; then those are the main effects, and all the other are side effects. Someone else, with another disease may benefit from other effects, and then those become the main effects. There are always harmful effects too. The risk : benefit ratio should also be considered. B.2.1. State and explain how excess acidity in the stomach can be reduced by the use of different bases. Bases, most often metal oxides, hydroxides, carbonates or hydrogen carbonates are used as antacids. These react with acid in the stomach to adjust the pH value. The purpose of gastric acid is to kill off bacteria, and help in digestion. However, over-eating or stress stimulates more production of acid, causing discomfort. The active ingredients tend to be; this react only with HCl: Magnesium Oxide: Magnesium Hydroxide: Aluminium Hydroxide: Calcium Carbonate: Sodium Hydrogen Carbonate: Magnesium Trisilicate: Some of the products; Carbon dioxide is a gas. So a foaming agent has to be added to prohibit excessive belching. Also alginates are used, to prevent acid reflux. If too much antacid is used, the stomach becomes too basic, and that hurts too; then more antacid might be wrongly taken. This leads to alkalosis. B.3.2. Describe the use of derivatives of salicylic acid as mild analgesics and compare the advantages and disadvantages of using aspirin and paracetamol (acetaminophen) Salicylic acid is used as an anti-pyretic (fever reducer) and mild analgesic (painkiller), but it is a strong acid and hurts the stomach and mouth; so variations of salicylic acid was used. One is Acetyl Salicylic Acid (ASA) or Aspirin, which has the benefits of salicylic acid and does not irritate so much due to the acetyl group. When ASA reacts with water, it becomes salicylic acid, and the by-product of ethanoic acid. GOOD: It is good for killing minor pain, reducing fever, acting as an anti-inflammatory agent and prevents abnormal blood clot. BAD: Upsets stomach and bleeding; allergy; accidental poisoning in infants and Reye’s syndrome. Acetaminophen is also an anti-pyretic and analgesic. However it does not upset the stomach and is safe. However, overdose can still occur and lead to liver and brain damage. And it is not anti-inflammatory. Ibuprofen is like aspirin and cause fewer stomach problems. It is anti-inflammatory and is very safe. B.3.3. Compare the structures of morphine, codeine and the semi-synthetic opiate heroin. These are strong analgesics and are often called opiates, narcotics or narcotic analgesics. The major pain relieving substance originates from the opium poppy plant is sleep inducing and pain relieving. All three share the same skeleton. Remember the group C2H3O2 is called an acetyl group. B.3.4. Discuss the advantages and disadvantages of using morphine and its derivatives as strong analgesics. These affects: The Central Nervous System, the Eye and the Gastrointestinal tract (the digestive system) They are used as: Strong analgesics (severe pain from injury and chronic diseases); treatment of diarrhoea, relieve coughing. However they are very addictive and are rather replaced with something else. They also produce mood changes, drowsiness and mental clouding. Tolerance can arise by adaptation of the liver and neurons in the brain. Some people can’t function without the drug, feeling restlessness, sweating, fever, chills, vomiting, aches etc due to abstinence of the drug. There is often severe psychological dependence too (one might feel extremely depressed).’à ¯Ã‚ ¿Ã‚ ½ Short term effects: Sedation, stupor, pain relief, euphoria, reduced tension, worry, couching reflex. One might die of overdose. Long term effects: Loss of appetite, sterility, withdrawal illness, crime, diversion of energy. B.4.1. Describe the effects of depressants Tranquilizers, sedatives and hypnotics, which calm and relax; they slow down heart rate and breathing. Tranquilizers include alcohol, Valium and Librium and are weaker than the others. These relieve anxiety and tension. Sedatives: Barbituates that soothe distress without producing much sleep in small doses. Hypnotics: Like chloral hydrate. These induce sleep. Too much can lead to coma or teach. B.4.2. Discuss the social and physiological effects of the use and abuse of ethanol. Social effects: Major costs from alcohol are from sickness and death, as in hospital treatments and lost efficiency. Property crimes and crimes against people; drinking while driving. Physiological effects: Harmful to relationships, and may physically or emotionally harm others. One may lose control and develop dependence and tolerance. It increases blood pressure when drinking and nausea, sweating and anxiety as withdrawal of use. Short-term effects: CNS depressant reduces tension. It triggers Euphoria, Talkativeness, Dilation of blood vessels, Violent behaviours, Inertia, Coma, Death. Long term effects: Cirrhosis, liver cancer, coronary heart disease, high blood pressure, strokes, gastritis, low birth mass etc. Alcohol can be used for antiseptics such as mouthwashes. B.4.3. Describe and explain the techniques used for the detection of ethanol in the breath of in the blood or urine. Ethanol passes from the stomach into the blood and therefore it passes into the lungs and ethanol vapour is formed. The breathalyser test might involve a redox equation with potassium dichromate: as oxidizing agent. Color change: Red-Orange to Green The gas liquid chromatography works as follows: Small samples of gases and volatile liquids such ethanol are separated. These are pushed through a column using an unimportant gas, such as Nitrogen gas and different gases take different time to come to the detector, where concentration of gases are measured. Intoxilyzer, Infra-red spectroscopy: Infra-red energy make molecules vibrate. Different types of bonds absorb and vibrate at different infer-red frequencies. By measuring how much energy is not absorbed by the molecules, one can find the number of certain bonds in the molecules. B.4.4. Describe the synergistic effects of ethanol with other drugs. Alcohol is easily absorbed in the stomach, so drugs that can be dissolved in alcohol will be absorbed much quicker, and the dosage will seem higher as in normal conditions the liver removes a part of the drug. So performance of the drug is enhanced and may lead to devastating effects such as death, especially if alcohol is combined with barbituates. Alcohol with aspirin increases the risk of stomach bleeding. B.4.5 . List other commonly used depressants and describe their structures. Valium (diazepam) is a tranquilizer, Mogadon (Nitrazepam) is a hypnotic drug (used to control seizures and infantile spasms), Prozac (hydrochloride) is an anti-depressant drug used to treat mental depression. Diazepam and Nitrazepam have similar carbon skeletons meanwhile Prozac is different. B.5.1. List the physiological effects of stimulants. Stimulants are chemicals that stimulate the brain and the central nervous system. It is the opposite of a depressant. These increase alertness. Examples are amphetamine, nicotine and caffeine. B.5.2. Compare amphetamines and adrenaline They both derive from the phenylethylamine structure, and therefore look similar. Furthermore, amphetamines mimic the effects of adrenaline (they are sympathomimetic drugs), as they constrict arteries and thus increases sweat production. They increase heart rate, blood pressure, respiration and insomnia. Medical uses: Treat mild depression, narcolepsy and asthma. They use up the body’s reserve energy and can lead to a collapse. B.5.3 Discuss the short- and long-term effects of nicotine consumption. Tobacco is a source of nicotine which is a mild stimulant with a short lived effect. The response is followed by depression and thereby makes one pushed to use it more often. Short-term: Increase in heart-rate and blood pressure. It constricts blood vessels and therefore strains the heart. Nicotine also reduces urine output. Long term effects of nicotine: It stresses hard and may lead to heart diseases and blood clot; May lead to increase of fatty acids in the blood. Smoking leads to more carbon monoxide in the blood making the blood less able to carry blood. It also increases the gastric acid production and may lead to ulcer. Smoking causes: Cancer in lungs and mouth; heart and blood vessel disease; breathing difficulties and chronic bronchitis; air pollution; fires; bad teeth; insomnia. B.5.4. Describe the effects of caffeine and compare its structure with that of nicotine. Caffeine stimulates the respiratory system (more energy is available from respiration), so heart and brain gets more energy. So one becomes more alert, motivated and well-being. In small amounts in is rather harmless, but too much causes insomnia. One gets more urine as well. Caffeine leads to some tolerance but no physical addiction. It can be given to babies to help their breathing. It also constricts blood vessels and therefore helps against migraines. Both caffeine and nicotine contain a tertiary amine group. Caffeine has more of those though. B.6.1. Describe the historical development of penicillins. In 1928, Fleming accidentally saw that some types of fungi killed off a certain bacterium and started to try to isolate the fungi, but it was too hard to purify it. In 1940, Floray and Chain continued with penicillin testing and development, and in 1943 it was available clinically. The first penicillin was Penicillin G. However it was deactivated by stomach acid so it had to be injected. Acid resistance penicillins such as penicillin V was developed by modifying the side chains of the basic penicillin structure. Some bacteria could deactivate penicillin G by synthesising an enzyme, therefore one had to make other synthetic penicillins. 6-APA penicillin is inert, but an extra amino group H2N would activate it. B.6.2. Compare broad spectrum and narrow spectrum antibiotics A broad spectrum antibiotics is effective against a wide variety of bacteria. Examples are tetracyclines. Narrow ones are effective only against certain types of bacteria; most penicillins are narrow spectrum antibiotics. One often has to determine the bacterium before getting antibiotics, because a broad-spectrum one can kill beneficial bacteria and give discomfort. B.6.3. Explain how penicillins work and discuss the effects of modifying the side chain. The cell walls of some bacteria are composed of polysaccharides, and these layers are supported by cross-links. However, penicillins interfere with the formation of these links and therefore weaken the structure. The bacteria can easily burst. Animals cells don’t have these cell walls and are therefore not affected. It is important to modify the side chain to work against bacteria have evolved and are able to break down certain types of penicillin. Side chains are also added to make the penicillin work (as for the 6-APA) and to survive the gastric acid (Penicillin G) B.6.4. Discuss and explain the effect over prescription of penicillins has, and the use of penicillins in animal feedstock Repeated use may lead to allergic reactions. They can also wipe out harmless and beneficial bacteria in the food canal, and harmful bacteria might eventually replace these. Bacteria can become resistant against certain antibiotics and then pass on their immunity. In feedstock: They are used to kill dangerous pathogens which may otherwise endanger humans and animals. They are also used to increase productivity. However, this increases the chances that bacteria might become resistant. B.7.1. State how viruses differ from bacteria Bacteria are relatively large single cell microorganism with DNA strands. Viruses are noncellular and are much smaller and are not living. They can only reproduce within a host cell. B.7.2. Describe the different ways in which antiviral drugs work * Block the transfer of genetic information * Control by inoculation, vaccines. * Block the enzyme activity in a host cell, so that the virus can’t use it to replicate. B.7.3. Discuss the difficulties associated with solving the AIDS problem HIV molecules bind to proteins on T-type of white blood cells and hinder them from fighting infections by inactivating them. HIV virus is good at mutating and together with their similarities with human cells, it is very heard to treat with antiviral drugs and vaccines. B.8.1. Describe the importance of geometrical isomerism in drug action. Stereoisomers are isomers with the same molecular formula and the same structural formula, but different arrangement of atoms in space. Geoemetric isomers have different physical properties such as polarity, boiling point, and solubility etc. They may also undergo different t chemical reactions although their functional groups are identical. For example cisplatin is en effective anti-cancer drug (as it may enter the nucleus of a cancerous cell), but the trans-isomers is inactive in such purposes. B.8.2. Discuss the importance of chirality in drug action. Optical isomers differ from geometric isomers in two ways: * Optical isomers are chiral (asymmetric) * Optical isomers are non-superimposable mirror images of each other One optical isomer rotates the plane polarized light one direction, meanwhile its other isomer rotates it the other way. An equi-molar mixture of two enantiomers means a 50-50 ration and will not totate the plane of polarised light at all; this is a racemic mixture. Penicillin V is active, but its enantiomer is inactive. One enantiomer of Thalidomide could be used to treat morning sickness in pregnant women and was marketed as a racemix mixture, but its other enantiomer gave foetal deformities. B.8.3. Describe the use of chiral auxiliaries to form the desired enantiomer. It is very heard to separate racemic mixtures into separate enantiomers, as they have identical chemical properties in relation to non-chiral reagents. Instead, scientists use stereospecific synthesis to produce only one kind of enantiomer. Chiral auxiliaries are used to convert non-chiral molecules into a desired enantiomer by attching itself chemically to the non-chiral molecule so that only one type of enantiomer can be formed. After the procedure the auxiliary can be recycled. This is used when synthesising Taxol which isa drug effective against breast cancer. B.8.4. Explain the use of combinatorial chemistry to synthesise new drugs. This is when one creates lots of molecules and test them quickly for biological properties; one starts with a set of basic chemicals which are then combined in all possible combinations, and this allows a fast production of many different molecules, increasing the chance of finding better drugs. A library is a collection of compounds that are screened to determine their usefulness as a drug, using parallel synthesis (identical processes with many different molecules at the same time). B.9.1. Compare local and general anaesthetics in terms of their modes of action Local anaesthetics block the pain in specific areas when they are injected under the skin or used as a crà ¯Ã‚ ¿Ã‚ ½me. Examples are cocaine, procaine, benzococaine, lidocaine etc. These block local nerve transmissions and decrease blood supply to that area. Procaine and lidocaine do not affect the brain, meanwhile cocaine does. General anaesthetics affect the brain and produce unconsciousness. But it is easy to reverse the unconsciousness. Examples are nitrous oxide, diethyl ether, chloroform, cyclopropane and halothane. B.9.2. Compare the structures and effects of cocaine, procaine and lidocaine. All three have the benzene ring and the tertiary amine. Cocaine also stimulates the central nervous system. It constricts blood vessels which leads to high blood pressure, and can’t be safely used. Although it doesn’t produce withdrawal symptoms and tolerance, it produces a strong psychological addiction. An overdose suppresses heart and respiration. Cocaine has a very short half life as it is metabolized by the liver fast, and is poorly absorbed when taken orally. Procaine gives prolonged relief from pain which is good for surgery and dental procedures. It is non-toxic and non-irritant. Lidocaine is used topically to produce numbness. It is more potent that procaine, but may cause swelling and itching. B.9.3. Discuss the advantages and disadvantages of nitrous oxide, ethoxyethane, trichloromethane, cyclopropane and halothane. Nitrous oxide is not very potent, and makes one feel good Trichloromethane is nonflammabe, but leads to liver damages. Narrow safety margin Ethoxyethane alleviates the pain in surgery well, but it is very flammable and nonstable. Cyclopropane is a very potent anaesthetics, however it forms explosive mixtures with air and is very flammable. It also causes vomiting and nausea. Halothane is widely used as it is not flammable and one may recover fast from it. It doesn’t irritate the respiratory tract. However, it takes time to become unconscious. It is potentially harmful to the ozone layer as it produces chlorine and bromine free radicals. B.9.4. Calculate the partial pressures of component gases in an anaesthetic mixture The partial pressure ratios of the total pressure equal the molar ratios of different gas molecules. It is important to have enough oxygen in the anaesthetic mixture so that the patient can live. At least 20% oxygen is needed B.10.1 Describe the effects of lysergic acid diethylamide (LSD), mescaline, psilocybin and tetrahydrocannabinol. Psychadelic drugs like these alter the mind and produces a change in thought, perception or mood and induce vivid fantasies. Colors seem more brilliant for the user. There are the effects of the mentioned mind altering drugs: LSD: This is a powerful hallucinogen that strongly magnifies perception and may destroy the sense of judgment. No physical addiction, and not very strong psychological dependence. Mescaline: Color hallucinations which last 12 hours. Psilocybin: Similar to LSD, especially at high doses, but at low doses produces relaxation. Shortlasting; 4 hours THC: Milder drug similar to alcohol. At larger doses, changes in perception occurs – sees bright colors and gets sharper hearing. May get extreme anxiety, depression, uneasiness, panic attacks etc. There is no tolerance, but could lead to psychological dependence. B.10.2 Discuss the structural similarities and differences between LSD, mescaline and psilocybin. LSD and psilocybin both have the Indole ring (Heterocyclic amine compound where the nitrogen atom is part of a ring). However, mescaline includes the benzene ring but not the indole ring; it does have a primary amine. Serotonin also has the indole ring. B.10.3 Discuss the arguments for and against the legalization of cannabis. Cannabis offers relief from symptoms from AIDS, cancer and glaucoma. Marijuana may increase the appetite, and relieves nausea. Cannabis helps terminally ill patients to relieve tension and anxiety. Marijuana relieves pressure inside the eyeball for glaucoma patients. However there are many bad sides to it too. Smoking marijuana may lead to lung problems and may suppress the immune system. It might lead to decreased fertility for men and cause brain damage and birth defects. Users may also start using harder drugs too. Users of prohibited drugs need to obtain it from criminal sources and may therefore be forced into crime to support their habit. It damages the society a lot.

Music vs. Book Essay

Books and music are not a direct comparison normally but when it comes to youngsters and their lives both have a very strong influence. When we are bored, it is the time we listen to music or read a book. These two are the common things we are doing in our leisure time. People should be influenced by music and book. Music can have both a positive as well as negative impact on an individual’s life. The nature and kind of music defines that what type of message they render on the youngster. While books of any type give you either eye opening or well meaning but misguided information on subjects ranging from the simplest subjects to the more sophisticated. Books can even be used by those who are looking for answers in life. Many people report finding the perfect book to answer the burning questions in their minds. Books are more limited: fiction like novels and short stories and non-fiction like memoir, history, biography, self help, and philosophy. Reading books require a larger share of our time. We cannot also do another thing while reading a book. We cannot read a book while washing clothes. Books are more intellectually stimulating and has bigger journey than music. On the contrary, music doesn’t answer questions by itself. Music answers feeling or disturbed emotions looking for an outlet. It exists in an extraordinarily wide array of genres and styles like vocal music (song, choral music, and opera), solo instrumental, chamber, orchestral, band and etc. We will listen to the music we love countless times over the course of our lives. We can multitask while listening to music. We can listen to music while running or washing clothes. Music are more passion and emotional than books. Whether you want to listen to music or read a book, they can both give positive and negative influences, affect all kinds of age groups, and cause different views of the world.

Human Evolution by C.M. Davenport Essay

Since time immemorial, numerous researchers have been done to explain the mechanism by which humans were able to evolve from being ordinary, defenseless creatures in the Eastern African savanna to being the world’s most advance and high-functioning biological creatures that have ever walked on Earth. Scientific findings suggest that the aforesaid transition was characterized by a decision of our earliest human ancestors to leave their four-legged existence on trees and convert to a bipedal lifestyle on the terrestrial landscape. Such transition, which can be said to be one of the most dangerous yet most essential part of human anthropology, was driven by climatic changes in the African region. Consequently, changes in the general atmospheric conditions affected the vegetation and ecological properties of the ancient human surroundings. Scientists speculate that prior to the climatic alterations which is around ten million years ago, the East Africa was heavy forested and catered to a great diversity of tree-dwelling primates. Unfortunately, the end of the Miocene Epoch or around five million years ago, marked the start of the of the arid, grassland condition. These changes have encouraged primates to go down from the trees and convert to a two-legged manner of walking on the African plains. This transition was not easy because the early human ancestors had to face a multitude of predators on land including leopard, hyenas and lions. However, although this was the case, the need to look for food and other forms of nourishment that were no longer present in their original habitat was greater than the impending dangers they were likely to face. Hence, climate changes have commanded the onset of the start of human civilization by allowing early primates to convert to bipedalism and terrestrial living. Next to bipedalism, early human ancestors had to acquire certain bodily adaptations in order to make them fit to their new surroundings. Body adaptations included changes on speed and gait, acquisition of large buttock muscles and longer legs for running and sitting efficiency, evolution of larger body size, better vision, achievement of a sense of balance on body controls and other locomotory functions, and a more complex brain structure, physiology and function. These changes allowed early human ancestors to escape from predators and be able to gather food for nutritional survival. In this case, the author evidently placed much emphasis on the discussion of the running endurance of human ancestors. It was mentioned that along with the other adaptations, the ability to run from predators is also a very notable skill of the primates that allowed them to dominate the natural selection process. Increase in lung capacity, development of the heel bone and arched foot, ability to sweat were some of the changes that permitted running efficiency. Obviously, expansion of lung capacity accounted for a more organized breathing pattern during running activities while the heel bone and arched foot permitted improved upright position for running and load-carrying. The ability to sweat, on the other hand, is presumed to render more benefits to primates aside from thermoregulation. Reports suggest that sweat of early human ancestors were similar to the properties of the modern genetic disorder trimethylaminuria, a condition that makes a person produce sweat that smells like strong decaying fish odor but not decaying human or animal flesh (Davenport n. p. ). The chemical compound producing the odor is flavin monoxygenase 3 enzyme (FMO3) and analysis of this compound from present trimethylaminuria reveal that FMO3 has undergone molecular modifications thereby allowing the persistence of the disease from subsequent human generations. However, chemical rearrangements of FMO3 are also suspected to be the reason why sweat of humans today does not elicit the same kind of smell of the early primates, an event that is presumed to be a part of their survival strategies. Lastly, the acquisition of human intelligence was the final step in the human evolution process. The complex development of bodily functions for running endurance have also allowed for the creation of cells for specialized physiological, and neurological properties. After this, it was not long before behavioral skills were obtained and furnished. And after about five million years, the world witnessed the emergence of the modern human species equipped with all the necessary physical and mental adaptations that allowed them to be favored by natural selection and win against the other primal families. Consequently, the evolution of humans is characterized by a myriad of factors which are yet to be fully investigated and explained but all the findings we have today are enough to conclude that humans must value the properties that we have today because our ancestors have done so much effort just to let us achieve our present stature. Evolution is continuously happening and we will never know if conditions in the past will repeat themselves. Hence, everyone must continue to hone their skills and adapt with the changes of the environment in order to prevent ourselves from being selected against natural selection and for us to continue our dominance on this world.

What Is The Best Way To Impact On The Deer Population Essay

What Is The Best Way To Impact On The Deer Population - Essay Example Unlike most wild beasts, that attack human physically, the deer hurt human beings indirectly but poses great damage. The higher the population of the deer the higher the associated risks and thus it deems necessary to reduce their numbers. As a matter of fact, the hunters believe that wild animals should be kept in low numbers has proved to make more sense in the treatment of deer as compared to animal protectionist. The deer poses problems to the whole community. First, the deer attacks specific plant species to obtaining food. The recorded high population of deer has reduced some indigenous plants rendering some of the extinct. This follows the fact that the animal is selective despite it being observed to consume any green matter during starvation times. On depleting preferred species in the natural forests, the deer community poses a threat to farmers and landowners by attacking their crops. Secondly, the deer is associated with many road accidents with some areas being marked as hotspots. During mating, the buck chases the doe and can easily knock a fast moving vehicle resulting to a mere accident. As a matter of fact, deer accidents reported have been increasing leading to serious injuries or death of both the deer and the vehicle occupants. The worst of all is that, despite over 60% of road accidents being caused by deer, the insurance companies pose questions on the causality of the accident. It is to the knowledge of everyone, starting from the federal government, state government, wildlife protecting organizations, and the whole community that the large population of deer is posing a great threat to human life. Acting in the absence of the federal government, which has no mandate over wildlife, the state communities are now striving to reduce the number of deer in existence as well as reducing the damage. Several methods have been put forward towards achieving this goal. To start with, farmers have taken the forefront to guard their property against d estruction by the deer. Local officials, farmers, and other land-owners especially those living in suburbs have had their property surrounded by fences. Fences vary from the low sized ones used to guide vegetables to over ten-foot high propylene meshed fenced, not to forget electric fences that surround the defended areas leaving the outside ground uncovered. Although this works straight to the fence holder, it cannot be considered a national defense as natural forests as well as road accidents are not taken into consideration. Moreover, the fenced ground portions make the state look more of a prison than a community resident. Having in mind the general risks that the existence of large deer population pose to the community, the best decision would be to reduce their numbers. Arguments on the best method of reducing the population create a great debate, which needs a critical evaluation to obtain, the best and in this case the most effective in solving the problem. However, deer man agement is a societal issue that not only needs proper evaluation but also a considerably enough time to implement. As a matter of fact if an instant solution was to be implemented, then it would invite hunters and poachers who would indeed reverse the game rules to fit their desires. Firstly we have the scientific methods of reducing the population gradually which focus on two physiological processes; nutrition and reproduction. On nutrition, the deer is either poisoned or left to starve. Both of these processes are enhanced by use of certain chemicals.